{"id":720,"date":"2023-12-06T19:53:46","date_gmt":"2023-12-06T19:53:46","guid":{"rendered":"https:\/\/trends1.wpenginepowered.com\/corporate-and-financial-communications\/"},"modified":"2024-01-17T21:54:36","modified_gmt":"2024-01-17T21:54:36","slug":"communication-corporative-et-financiere","status":"publish","type":"page","link":"https:\/\/trends.national.ca\/report-2024\/fr\/communication-corporative-et-financiere\/","title":{"rendered":"Communication corporative et financi\u00e8re"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|60px|0px|60px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbnone\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb09b8e32b-c7af-46de-b40e-5b9620a371f4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_video src=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/hd-corp-financial.mp4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb0f3f60e9-129b-42f8-ad6f-ccce071dec56″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb21d03f9c-879b-4584-abe5-d8cfaa0f7329″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbef8ba613-b4d7-4efc-85c4-d500f75b6a49″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb0c3355a1-9a92-4d13-8ab5-23d89d40392d\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbe88fb8c5-ccf6-49d4-ac29-7152b96febc0″ global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_2_text_color%22,%22header_2_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22text_text_color%22%93}\u00a0\u00bb]<\/p>\n

1.0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\n
Communication<\/div>\n

corporative et financi\u00e8re<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bba93a3a73-5179-4b06-ade4-d99b099a9bdb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbRepenser la strat\u00e9gie d’entreprise dans un contexte de taux d’int\u00e9r\u00eat durablement \u00e9lev\u00e9s \u00a0\u00bb url=\u00a0\u00bb#-1″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]1.1[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbVeiller au bien-\u00eatre de son organisation et de l\u2019environnement\u202f: un incontournable pour tous \u00a0\u00bb url=\u00a0\u00bb#-2″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]1.2[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbLe pouvoir persistant des comp\u00e9tences humaines \u00e0 l’\u00e8re de l’IA \u00a0\u00bb url=\u00a0\u00bb#-3″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]1.3[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbL’empathie est essentielle pour une communication de crise efficace \u00a0\u00bb url=\u00a0\u00bb#-4″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]1.4[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbInt\u00e9grit\u00e9 linguistique\u202f: l\u2019humain au-del\u00e0 des mots \u00a0\u00bb url=\u00a0\u00bb#-5″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]1.5[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBody copy\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_margin=\u00a0\u00bb-67px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|60px|0px|60px|false|false\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbRepenser la strat\u00e9gie d’entreprise dans un contexte de taux d’int\u00e9r\u00eat durablement \u00e9lev\u00e9s \u00a0\u00bb module_id=\u00a0\u00bb-1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbRepenser la strat\u00e9gie d’entreprise dans un contexte de taux d’int\u00e9r\u00eat durablement \u00e9lev\u00e9s \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]1.1[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Face aux hausses de taux d’int\u00e9r\u00eat les plus marqu\u00e9es depuis des d\u00e9cennies par les banques centrales mondiales, les entreprises sont confront\u00e9es \u00e0 une nouvelle r\u00e9alit\u00e9 \u00e9conomique : des taux durablement \u00e9lev\u00e9s qui exigent de repenser les strat\u00e9gies. Au cours des derniers mois, de grandes institutions financi\u00e8res canadiennes et am\u00e9ricaines ont supprim\u00e9 des milliers d’emplois, invoquant les pressions inflationnistes, le contr\u00f4le des co\u00fbts et un environnement \u00e9conomique difficile. <\/p>\n

Dans le contexte macro\u00e9conomique actuel, l’efficacit\u00e9 de la structure des co\u00fbts est essentielle plut\u00f4t qu’optionnelle. Avec un co\u00fbt du capital plus \u00e9lev\u00e9, l’identification de pistes d’optimisation et l’adoption de nouvelles technologies telles que l’IA deviennent imp\u00e9ratives pour r\u00e9aliser des gains de productivit\u00e9 et maintenir la comp\u00e9titivit\u00e9. Les entreprises ne peuvent plus d\u00e9pendre de sources de financement bon march\u00e9 pour soutenir leur croissance et devraient r\u00e9duire leur niveau d’endettement afin d’\u00eatre moins sensibles \u00e0 la volatilit\u00e9 des conditions \u00e9conomiques. <\/p>\n

Alors que l’inflation a consid\u00e9rablement diminu\u00e9 et que les espoirs sont grands de voir les taux actuels constituer le plafond du cycle de hausse, il est peu probable que nous voyions des taux proches de z\u00e9ro dans un avenir proche, \u00e0 moins d’une r\u00e9cession. La politique mon\u00e9taire laxiste et les taux proches de z\u00e9ro sont des vestiges du pass\u00e9, et les entreprises devront s’adapter aux nouvelles r\u00e9alit\u00e9s \u00e9conomiques, recalibrer leurs attentes et se pr\u00e9parer \u00e0 la possibilit\u00e9 que les taux d’int\u00e9r\u00eat demeurent \u00e9lev\u00e9s plus longtemps. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbAnna Speyer\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/anna-speyer.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]directrice, Communication corporative et March\u00e9s des capitaux[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbRichard Chen\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/richard-chen.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]conseiller, Communication corporative et March\u00e9s des capitaux[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbVeiller au bien-\u00eatre de son organisation et de l\u2019environnement\u202f: un incontournable pour tous \u00a0\u00bb module_id=\u00a0\u00bb-2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbVeiller au bien-\u00eatre de son organisation et de l\u2019environnement\u202f: un incontournable pour tous \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]1.2[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]L\u2019ann\u00e9e qui commence s\u2019annonce truff\u00e9e de nouveaut\u00e9s sur le plan technologique. Elles seront mises \u00e0 profit pour am\u00e9liorer des proc\u00e9d\u00e9s dans plusieurs secteurs d\u2019activit\u00e9 et permettront aux organisations de poser des gestes significatifs envers l\u2019environnement. Pour documenter ces actions, diff\u00e9rentes entreprises mettent de l\u2019avant leur rapport ESG (environnemental, social et de gouvernance) et viennent r\u00e9affirmer leurs priorit\u00e9s d\u2019affaires. <\/p>\n

L\u2019application de nouvelles technologies est d\u2019actualit\u00e9 non seulement pour les organisations priv\u00e9es, mais aussi pour les gouvernements. D\u2019ailleurs, le Qu\u00e9bec s\u2019efforce d\u2019op\u00e9rer un changement au b\u00e9n\u00e9fice de l\u2019environnement, qui affectera grandement l\u2019avenir de la population. L\u2019initiative est lanc\u00e9e, alors que depuis le d\u00e9but du mois de novembre, la modernisation et l\u2019\u00e9largissement de la consigne font appel \u00e0 des technologies de pointe et s\u2019inscrivent parfaitement dans la vision du gouvernement qui souhaite \u00e9voluer vers une \u00e9conomie circulaire. <\/p>\n

Du c\u00f4t\u00e9 du consommateur, l\u2019int\u00e9r\u00eat est grandissant pour r\u00e9duire son empreinte \u00e9cologique, d\u2019o\u00f9 l\u2019importance d\u2019int\u00e9grer des comportements de consommation responsables pour veiller au bien-\u00eatre de l\u2019environnement. <\/p>\n

Chose certaine, en 2024 l\u2019\u00eatre humain devra continuer de s\u2019adapter aux changements li\u00e9s \u00e0 son environnement et, contrairement \u00e0 la technologie, il puisera dans ses r\u00e9serves \u00e9motionnelles pour encore mieux envisager les d\u00e9fis environnementaux qui se pr\u00e9senteront \u00e0 lui. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbAudrey Gagn\u00e9-Corriveau\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/audrey-gagne-corriveau.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]conseill\u00e8re[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbLe pouvoir persistant des comp\u00e9tences humaines \u00e0 l’\u00e8re de l’IA \u00a0\u00bb module_id=\u00a0\u00bb-3″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLe pouvoir persistant des comp\u00e9tences humaines \u00e0 l’\u00e8re de l’IA \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]1.3[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Alors que l’automatisation et l’IA gagnent du terrain, des t\u00e2ches comme la r\u00e9daction d’articles d’entreprise n\u00e9cessitent toujours une touche humaine. <\/p>\n

Les entreprises reconnaissent que malgr\u00e9 l’habilet\u00e9 des machines \u00e0 traiter et analyser les donn\u00e9es, elles manquent de finesse et d’empathie pour des fonctions cruciales comme le leadership efficace et la r\u00e9solution de probl\u00e8mes complexes. La strat\u00e9gie \u00e9labor\u00e9e et le leadership \u00e9clair\u00e9 demeurent des comp\u00e9tences humaines qui ne peuvent pas \u00eatre reproduites par des algorithmes. Alors que les entreprises sont confront\u00e9es \u00e0 des p\u00e9nuries de main-d’\u0153uvre et \u00e0 d’autres d\u00e9fis, les dirigeants dot\u00e9s de comp\u00e9tences humaines peuvent mieux articuler leurs visions, favoriser des cultures inclusives et prendre des d\u00e9cisions \u00e9thiques. <\/p>\n

Investir dans des programmes de formation et de d\u00e9veloppement qui aident \u00e0 d\u00e9velopper les comp\u00e9tences humaines non techniques dans un environnement de plus en plus num\u00e9rique est primordial pour que les entreprises prosp\u00e8rent sur la pente de la transformation num\u00e9rique. Si l’on peut compter sur l’IA pour accro\u00eetre l’efficacit\u00e9 ou fournir des r\u00e9sultats \u00e0 optimiser, l’intuition et l’empathie continuent de surpasser l’IA dans les domaines de la cr\u00e9ativit\u00e9, de la pens\u00e9e critique et de l’engagement \u00e9motionnel. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbBridgette Slater\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/bridgette-slater.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]directrice adjointe[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbSozan Mirawdaly\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/sozan-mirawdaly.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]directrice, Communication corporative et March\u00e9s des capitaux[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbL’empathie est essentielle pour une communication de crise efficace \u00a0\u00bb module_id=\u00a0\u00bb-4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbL’empathie est essentielle pour une communication de crise efficace \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]1.4[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]L’importance de l’empathie dans la communication de crise a \u00e9t\u00e9 soulign\u00e9e lors de la pand\u00e9mie. Les entreprises qui ont fait preuve de compassion et qui ont adh\u00e9r\u00e9 \u00e0 leurs valeurs se sont distingu\u00e9es. <\/p>\n

Lorsque le dirigeant de Marriott International a d\u00fb licencier une grande partie de son personnel, il a envoy\u00e9 un message vid\u00e9o \u00e0 tous les associ\u00e9s de la soci\u00e9t\u00e9. Le ton du message \u00e9tait humble, honn\u00eate et empathique. Malgr\u00e9 qu\u2019il se remettait d’un traitement contre le cancer, il a jug\u00e9 important de s’adresser de mani\u00e8re authentique et directe \u00e0 ses employ\u00e9s. <\/p>\n

La mani\u00e8re dont vous communiquez avec des publics cl\u00e9s tels que les employ\u00e9s, les clients, les partenaires et les parties prenantes externes pendant une crise peut d\u00e9finir la r\u00e9putation de votre marque. En alignant les messages sur les pr\u00e9occupations et les points de vue du public, vous faites preuve d’empathie et vous comprenez l’impact de la crise sur ces personnes. <\/p>\n

La communication empathique est fond\u00e9e sur l’honn\u00eatet\u00e9, la transparence ainsi que sur vos actions, le partage d\u2019information en temps utile et la r\u00e9activit\u00e9 aux demandes. En 2024, le public attendra des dirigeants et des marques qu’ils m\u00e8nent et communiquent avec empathie. La meilleure chose \u00e0 faire est de se pr\u00e9parer et d’\u00eatre ouvert. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbKaren White\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/karen-white.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]vice-pr\u00e9sidente, Gestion de crises et d’enjeux [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbInt\u00e9grit\u00e9 linguistique\u202f: l\u2019humain au-del\u00e0 des mots \u00a0\u00bb module_id=\u00a0\u00bb-5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbInt\u00e9grit\u00e9 linguistique\u202f: l\u2019humain au-del\u00e0 des mots \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]1.5[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Dans une \u00e8re domin\u00e9e par l\u2019intelligence artificielle et la vitesse fulgurante des \u00e9changes, les sp\u00e9cialistes de la langue occupent un r\u00f4le essentiel, veillant \u00e0 ce que chaque mot soit juste, chaque phrase pr\u00e9cise et chaque id\u00e9e transmise avec clart\u00e9. Ils sont les gardiens de l\u2019exactitude et de la pertinence, pr\u00e9servant la subtilit\u00e9 du langage humain dans un monde r\u00e9gi par la rapidit\u00e9 et l\u2019automatisation. <\/p>\n

Il est imp\u00e9ratif de souligner que, dans ce paysage en plein bouleversement, la qualit\u00e9 de la langue et de l\u2019information a une incidence directe sur l\u2019image et la r\u00e9putation d\u2019une entreprise. Elle constitue un rempart crucial contre la propagation de d\u00e9sinformations et d\u2019ambigu\u00eft\u00e9s, contribuant ainsi \u00e0 maintenir l\u2019int\u00e9grit\u00e9 des informations et \u00e0 garantir la fiabilit\u00e9 des sources et la clart\u00e9 des messages transmis. <\/p>\n

La richesse d\u2019une langue va bien au-del\u00e0 d\u2019un simple agencement de r\u00e8gles grammaticales \u2013 elle v\u00e9hicule l\u2019essence m\u00eame de notre identit\u00e9, de nos r\u00e9flexions et de nos \u00e9motions, tissant ainsi la trame de note histoire, de nos opinions et de nos interactions. Cet \u00ab\u2009apport humain\u2009\u00bb ajoute donc une sensibilit\u00e9, une finesse d\u2019analyse et une profonde compr\u00e9hension que nul robot ne peut \u00e9galer. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbNadia Di Sciullo\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/nadia-di-sciullo.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ hover_enabled=\u00a0\u00bb0″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]Conseill\u00e8re principale, Services linguistiques[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb admin_label=\u00a0\u00bbContact CTA (FR)\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb global_module=\u00a0\u00bb1024″ saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22,%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb20px|60px|20px|60px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px|60px|20px|60px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|25px||25px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_duration=\u00a0\u00bb800ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbbackground: linear-gradient(90deg, #3A46FB -5.61%, #F702FD 108.85%);||display:flex;||align-items:center;||justify-content:space-between;||column-gap:15px;||row-gap: 15px;\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbbackground: linear-gradient(90deg, #3A46FB -5.61%, #F702FD 108.85%);||display:flex;||align-items:center;||justify-content:space-between;||column-gap:15px;||flex-direction:column;||row-gap: 15px;\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbbackground: linear-gradient(90deg, #3A46FB -5.61%, #F702FD 108.85%);||display:flex;||align-items:center;||justify-content:space-between;||column-gap:15px;||row-gap: 15px;\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbCalibre Bold||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-84afb725-720d-4542-97d0-30cd53872d40″ text_font_size=\u00a0\u00bb30px\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0.2em||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb38px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_2_text_color%22,%22header_text_color%22,%22header_2_text_color%22,%22header_text_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22text_text_color%22%93}\u00a0\u00bb]Besoin de nos experts?[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.national.ca\/fr\/contact\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbright\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbright\u00a0\u00bb button_alignment_phone=\u00a0\u00bbcenter\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bbgcid-475f93d8-28bf-4ac3-925e-687b517721ec\u00a0\u00bb button_bg_color=\u00a0\u00bbgcid-84afb725-720d-4542-97d0-30cd53872d40″ button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb40px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb button_font=\u00a0\u00bbCalibre Semibold|||on|||||\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb22px|27px|17px|27px|false|true\u00a0\u00bb custom_css_main_element=\u00a0\u00bbline-height:1em!important;||text-align:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22button_text_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22button_bg_color%22%93,%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22button_bg_color__hover%22%93}\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#f2f2f2″ button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbSpacer\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbThe Report\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb4b748495-6aa8-422f-a5dd-87be71ed4e58″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb95166dd4-92b1-4fc3-bf6c-30a4b2e77cc0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbde895cf5-5c99-4945-831c-4e0ee228f01f\u00a0\u00bb custom_css_main_element=\u00a0\u00bbflex-grow: 1;||flex-shrink: 0;||width: calc(50% – 10px)!important;||display: flex;||align-items: center;||justify-content: center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth:100%!important;||display: flex;||align-items: center;||justify-content: center;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth:100%!important;||display: flex;||align-items: center;||justify-content: center;\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb header_text_align_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La<\/p>\n
suite<\/div>\n<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbde895cf5-5c99-4945-831c-4e0ee228f01f\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbImage de marque et marketing \u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb$||divi||400″ admin_label=\u00a0\u00bbImage de marque et marketing \u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _dynamic_attributes=\u00a0\u00bblink_option_url\u00a0\u00bb _module_preset=\u00a0\u00bbe99e1f4e-0799-4989-aad3-462a6159db40″ animation_direction=\u00a0\u00bbright\u00a0\u00bb link_option_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU1MiJ9fQ==@\u00a0\u00bb background_video_mp4__hover=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/thumb-branding-marketing.mp4″ saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-501131fe-da2e-42ca-bcf5-7ab8f8fc175e%22:%91%22background_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93}\u00a0\u00bb font_icon__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb font_icon__hover=\u00a0\u00bb&||divi||400″]<\/p>\n

2.0<\/div>\n

Nous examinons les strat\u00e9gies et les outils utilis\u00e9s par les entreprises en 2024 pour captiver leur public, \u00e9tablir une pr\u00e9sence de marque m\u00e9morable et assurer sa long\u00e9vit\u00e9. [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

1.0Communication corporative et financi\u00e8re1.11.21.31.41.51.1Face aux hausses de taux d’int\u00e9r\u00eat les plus marqu\u00e9es depuis des d\u00e9cennies par les banques centrales mondiales, les entreprises sont confront\u00e9es \u00e0 une nouvelle r\u00e9alit\u00e9 \u00e9conomique : des taux durablement \u00e9lev\u00e9s qui exigent de repenser les strat\u00e9gies. Au cours des derniers mois, de grandes institutions financi\u00e8res canadiennes et am\u00e9ricaines ont supprim\u00e9 des […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-720","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCommunication corporative et financi\u00e8re - Rapport des tendances de 2024<\/title>\n<meta name=\"description\" content=\"Notre s\u00e9rie de tendances offre des perspectives d'experts sur les communications corporatives et financi\u00e8res r\u00e9ussies, essentielles pour les organisations visionnaires en 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trends.national.ca\/report-2024\/fr\/communication-corporative-et-financiere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication corporative et financi\u00e8re\" \/>\n<meta property=\"og:description\" content=\"Notre s\u00e9rie de tendances offre des perspectives d'experts sur les communications corporatives et financi\u00e8res r\u00e9ussies, essentielles pour les organisations visionnaires en 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trends.national.ca\/report-2024\/fr\/communication-corporative-et-financiere\/\" \/>\n<meta property=\"og:site_name\" content=\"Rapport des tendances de 2024\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-17T21:54:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2024\/01\/OG-image-corporate-comms-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/communication-corporative-et-financiere\\\/\",\"url\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/communication-corporative-et-financiere\\\/\",\"name\":\"Communication corporative et financi\u00e8re - Rapport des tendances de 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/#website\"},\"datePublished\":\"2023-12-06T19:53:46+00:00\",\"dateModified\":\"2024-01-17T21:54:36+00:00\",\"description\":\"Notre s\u00e9rie de tendances offre des perspectives d'experts sur les communications corporatives et financi\u00e8res r\u00e9ussies, essentielles pour les organisations visionnaires en 2024.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/communication-corporative-et-financiere\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/communication-corporative-et-financiere\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/communication-corporative-et-financiere\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"2024 Trends Report\",\"item\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communication corporative et financi\u00e8re\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/\",\"name\":\"Rapport des tendances de 2024\",\"description\":\"De vraies personnes une p\u00e9riode fascinante\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communication corporative et financi\u00e8re - Rapport des tendances de 2024","description":"Notre s\u00e9rie de tendances offre des perspectives d'experts sur les communications corporatives et financi\u00e8res r\u00e9ussies, essentielles pour les organisations visionnaires en 2024.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trends.national.ca\/report-2024\/fr\/communication-corporative-et-financiere\/","og_locale":"fr_FR","og_type":"article","og_title":"Communication corporative et financi\u00e8re","og_description":"Notre s\u00e9rie de tendances offre des perspectives d'experts sur les communications corporatives et financi\u00e8res r\u00e9ussies, essentielles pour les organisations visionnaires en 2024.","og_url":"https:\/\/trends.national.ca\/report-2024\/fr\/communication-corporative-et-financiere\/","og_site_name":"Rapport des tendances de 2024","article_modified_time":"2024-01-17T21:54:36+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2024\/01\/OG-image-corporate-comms-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trends.national.ca\/report-2024\/fr\/communication-corporative-et-financiere\/","url":"https:\/\/trends.national.ca\/report-2024\/fr\/communication-corporative-et-financiere\/","name":"Communication corporative et financi\u00e8re - Rapport des tendances de 2024","isPartOf":{"@id":"https:\/\/trends.national.ca\/report-2024\/fr\/#website"},"datePublished":"2023-12-06T19:53:46+00:00","dateModified":"2024-01-17T21:54:36+00:00","description":"Notre s\u00e9rie de tendances offre des perspectives d'experts sur les communications corporatives et financi\u00e8res r\u00e9ussies, essentielles pour les organisations visionnaires en 2024.","breadcrumb":{"@id":"https:\/\/trends.national.ca\/report-2024\/fr\/communication-corporative-et-financiere\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trends.national.ca\/report-2024\/fr\/communication-corporative-et-financiere\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/trends.national.ca\/report-2024\/fr\/communication-corporative-et-financiere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"2024 Trends Report","item":"https:\/\/trends.national.ca\/report-2024\/fr\/"},{"@type":"ListItem","position":2,"name":"Communication corporative et financi\u00e8re"}]},{"@type":"WebSite","@id":"https:\/\/trends.national.ca\/report-2024\/fr\/#website","url":"https:\/\/trends.national.ca\/report-2024\/fr\/","name":"Rapport des tendances de 2024","description":"De vraies personnes une p\u00e9riode fascinante","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trends.national.ca\/report-2024\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/trends.national.ca\/report-2024\/fr\/wp-json\/wp\/v2\/pages\/720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.national.ca\/report-2024\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trends.national.ca\/report-2024\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trends.national.ca\/report-2024\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trends.national.ca\/report-2024\/fr\/wp-json\/wp\/v2\/comments?post=720"}],"version-history":[{"count":0,"href":"https:\/\/trends.national.ca\/report-2024\/fr\/wp-json\/wp\/v2\/pages\/720\/revisions"}],"wp:attachment":[{"href":"https:\/\/trends.national.ca\/report-2024\/fr\/wp-json\/wp\/v2\/media?parent=720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}