{"id":731,"date":"2023-12-13T16:15:54","date_gmt":"2023-12-13T16:15:54","guid":{"rendered":"https:\/\/trends1.wpenginepowered.com\/digital-communications\/"},"modified":"2024-01-17T21:58:52","modified_gmt":"2024-01-17T21:58:52","slug":"communication-numerique","status":"publish","type":"page","link":"https:\/\/trends.national.ca\/report-2024\/fr\/communication-numerique\/","title":{"rendered":"Communication num\u00e9rique"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|60px|0px|60px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbnone\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb09b8e32b-c7af-46de-b40e-5b9620a371f4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_video src=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/hd-digital-comms.mp4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb0f3f60e9-129b-42f8-ad6f-ccce071dec56″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb21d03f9c-879b-4584-abe5-d8cfaa0f7329″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbef8ba613-b4d7-4efc-85c4-d500f75b6a49″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb0c3355a1-9a92-4d13-8ab5-23d89d40392d\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbe88fb8c5-ccf6-49d4-ac29-7152b96febc0″ global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_2_text_color%22,%22header_2_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22text_text_color%22%93}\u00a0\u00bb]<\/p>\n

3.0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\n
Communication<\/div>\n

num\u00e9rique<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bba93a3a73-5179-4b06-ade4-d99b099a9bdb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbL’essor du marketing vid\u00e9o guid\u00e9 par l’IA en 2024 \u00a0\u00bb url=\u00a0\u00bb#-1″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22,%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

3.1<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbLinkedIn : une plateforme d\u00e9sormais incontournable pour les dirigeants d’entreprises \u00a0\u00bb url=\u00a0\u00bb#-2″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22,%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

3.2<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbLe meilleur ambassadeur de votre marque fait d\u00e9j\u00e0 partie de votre \u00e9quipe \u00a0\u00bb url=\u00a0\u00bb#-3″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22,%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

3.3<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbLa diversification des strat\u00e9gies sociales est plus importante que jamais \u00a0\u00bb url=\u00a0\u00bb#-4″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22,%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

3.4<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbLes mesures doivent \u00eatre reconsid\u00e9r\u00e9es \u00a0\u00bb url=\u00a0\u00bb#-5″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22,%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

3.5<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBody copy\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_margin=\u00a0\u00bb-67px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|60px|0px|60px|false|false\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbL’essor du marketing vid\u00e9o guid\u00e9 par l’IA en 2024 \u00a0\u00bb module_id=\u00a0\u00bb-1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbL’essor du marketing vid\u00e9o guid\u00e9 par l’IA en 2024 \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22,%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

3.1<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Les vid\u00e9os se distinguent comme des moyens engageants, visuellement attrayants et puissants pour transmettre des messages de mani\u00e8re efficace. Elles racontent des histoires de marque, pr\u00e9sentent des produits et \u00e9tablissent un lien profond avec le public. Elles inspirent et \u00e9duquent dans le cadre d’une strat\u00e9gie de leadership \u00e9clair\u00e9 ou transmettre des informations complexes en peu de temps.\u00a0\u00a0<\/p>\n

Le marketing vid\u00e9o n’est pas une nouvelle tendance, mais il devrait devenir encore plus dominant en 2024. Les outils vid\u00e9o d’IA, comme l’IA g\u00e9n\u00e9rative et la traduction texte-vid\u00e9o, rendent la cr\u00e9ation de contenu vid\u00e9o plus accessible et efficace. Et nous savons que les algorithmes des m\u00e9dias sociaux favorisent le contenu vid\u00e9o.\u00a0\u00a0[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbMichel Lacroix\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/michel-lacroix.jpg\u00a0\u00bb alt=\u00a0\u00bbMichel LaCroix\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ hover_enabled=\u00a0\u00bb0″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]Directeur principal, Communication num\u00e9rique[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbJennifer Li\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/jennifer-li.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}\u00a0\u00bb]directrice, Campagnes et Engagement public [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbLinkedIn : une plateforme d\u00e9sormais incontournable pour les dirigeants d’entreprises \u00a0\u00bb module_id=\u00a0\u00bb-2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLinkedIn : une plateforme d\u00e9sormais incontournable pour les dirigeants d’entreprises \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22,%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]3.2[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Dans le contexte de l’\u00e9volution rapide du paysage professionnel, LinkedIn est devenu un outil indispensable pour les dirigeants d’entreprises de toutes tailles. Les acteurs qui autrefois n\u2019auraient pas prioris\u00e9 une pr\u00e9sence en ligne \u2013 par manque de temps, de ressources, etc. \u2013 se voient maintenant contraints d\u2019accepter la r\u00e9alit\u00e9 num\u00e9rique. L\u2019objectif est d\u2019\u00e9tendre l\u2019influence existante du monde r\u00e9el vers la sph\u00e8re num\u00e9rique. <\/p>\n

LinkedIn n\u2019est pas seulement un outil de connexion entre professionnels ; il s\u2019agit \u00e9galement d\u2019un terrain privil\u00e9gi\u00e9 pour partager des id\u00e9es novatrices, offrir des perspectives sur des enjeux sp\u00e9cifiques et promouvoir les meilleures pratiques de l’industrie. La publication r\u00e9guli\u00e8re d’articles et la participation \u00e0 des discussions authentiques renforcent la r\u00e9putation des dirigeants et leur position en tant qu\u2019experts de confiance. <\/p>\n

Les entreprises qui s’engagent activement dans des discussions pertinentes sur LinkedIn d\u00e9montrent leur connaissance des tendances et des enjeux, consolidant ainsi leur influence. En accordant une attention particuli\u00e8re aux commentaires de leur audience, elles peuvent ajuster leurs approches et rester \u00e0 l’\u00e9coute des besoins du march\u00e9, t\u00e9moignant de leur engagement envers l’am\u00e9lioration continue. Les interactions directes deviennent des leviers puissants pour \u00e9tablir des relations personnalis\u00e9es, favorisant ainsi des relations durables et authentiques. <\/p>\n

La nouvelle vague d\u2019enthousiasme des leaders d\u2019affaires envers LinkedIn sera \u00e0 surveiller en 2024. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbJillianne Gignac\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/jillianne-gignac.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}\u00a0\u00bb]analyste junior, Solutions int\u00e9gr\u00e9es et positionnement de marque [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbLe meilleur ambassadeur de votre marque fait d\u00e9j\u00e0 partie de votre \u00e9quipe \u00a0\u00bb module_id=\u00a0\u00bb-3″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLe meilleur ambassadeur de votre marque fait d\u00e9j\u00e0 partie de votre \u00e9quipe \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22,%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]3.3[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le succ\u00e8s du marketing d’influence, qui cr\u00e9e des clients fid\u00e8les gr\u00e2ce \u00e0 une strat\u00e9gie centr\u00e9e sur les personnes, prouve que de vraies personnes partageant de vraies histoires produisent un impact durable.<\/p>\n

De vraies personnes<\/strong><\/p>\n

L’engagement des employ\u00e9s se d\u00e9marque dans un paysage num\u00e9rique encombr\u00e9 contenus sponsoris\u00e9s. Dans votre strat\u00e9gie num\u00e9rique de 2024, une approche centr\u00e9e sur les personnes sera essentielle, car l’authenticit\u00e9, la cr\u00e9dibilit\u00e9 et la valeur sont tr\u00e8s demand\u00e9es.<\/p>\n

Des histoires vraies<\/strong><\/p>\n

L’engagement des employ\u00e9s humanise votre marque, transcendant la publicit\u00e9 traditionnelle. L’authenticit\u00e9 et la cr\u00e9dibilit\u00e9, essentielles pour am\u00e9liorer les indicateurs tels que le taux de clics, l’engagement et la notori\u00e9t\u00e9 de la marque, sont favoris\u00e9es par le fait que les employ\u00e9s partagent leurs exp\u00e9riences avec votre marque.<\/p>\n

Un v\u00e9ritable impact<\/strong><\/p>\n

En permettant \u00e0 vos employ\u00e9s de partager leurs id\u00e9es en ligne, vous pouvez transformer votre marketing num\u00e9rique tout en cr\u00e9ant une culture engageante.<\/p>\n

Les statistiques sugg\u00e8rent que l’engagement des employ\u00e9s peut quintupler<\/a> le trafic Web et que le contenu des employ\u00e9s peut g\u00e9n\u00e9rer huit fois plus d’engagement<\/a> que le contenu du canal de la marque. En outre, des employ\u00e9s engag\u00e9s donnent aux entreprises 58 % de chances suppl\u00e9mentaires d’attirer les meilleurs talents et 20 % de chances suppl\u00e9mentaires<\/a> de les retenir.<\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbKris Rondolo\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/kris-rondolo.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}\u00a0\u00bb]<\/p>\n

conseill\u00e8re principale, Communication num\u00e9rique<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbLa diversification des strat\u00e9gies sociales est plus importante que jamais \u00a0\u00bb module_id=\u00a0\u00bb-4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLa diversification des strat\u00e9gies sociales est plus importante que jamais \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22,%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

3.4<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]La transformation subie par les canaux sociaux au Canada en 2023 a \u00e9t\u00e9 majeure. Entre les restrictions de partage de Meta \u00e0 la suite du projet de loi C-18 et les bouleversements r\u00e9currents chez X (anciennement Twitter) d’Elon Musk, le paysage des m\u00e9dias sociaux semble changer constamment.<\/p>\n

Cependant, ces plateformes et leurs utilisateurs ne disparaissent pas ; les m\u00e9dias sociaux restent la deuxi\u00e8me utilisation la plus populaire d’Internet au Canada<\/a>. Les utilisateurs modifient leurs habitudes en mati\u00e8re de m\u00e9dias sociaux, choisissent diff\u00e9rentes plateformes pour des raisons pr\u00e9cises et adaptent leurs interactions en cons\u00e9quence. Par exemple, les utilisateurs de Facebook partagent des informations par le biais de captures d’\u00e9cran ou de textes coll\u00e9s afin de contourner les restrictions impos\u00e9es par Meta.<\/p>\n

S’il y a d\u00e9j\u00e0 eu un canal social ou num\u00e9rique o\u00f9 chacun trouvait son compte, ce n’est plus le cas aujourd’hui. Chaque plateforme a ses propres r\u00e8gles d’engagement et sa propre hi\u00e9rarchie de contenu, ce qui entra\u00eene une \u00e9volution rapide des modes d’utilisation.<\/p>\n

En 2024, les organisations devraient \u00e9valuer soigneusement les avantages et la strat\u00e9gie de communication sur chaque plateforme, en se demandant qui elles pourront atteindre, o\u00f9 et avec quel message. Le paysage actuel des m\u00e9dias sociaux exige des approches personnalis\u00e9es plut\u00f4t qu’une strat\u00e9gie unique.[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbMarie Labrosse\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/marie-labrosse.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}\u00a0\u00bb]<\/p>\n

conseill\u00e8re principale<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbLes mesures doivent \u00eatre reconsid\u00e9r\u00e9es \u00a0\u00bb module_id=\u00a0\u00bb-5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLes mesures doivent \u00eatre reconsid\u00e9r\u00e9es \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22,%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

3.5<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Toutes les entreprises canadiennes ont ressenti les effets de la crise de l’accessibilit\u00e9 financi\u00e8re. Tout est plus cher qu’avant et cela p\u00e8se sur les revenus. Cette situation a engendr\u00e9 deux probl\u00e8mes majeurs pour les communicateurs : les r\u00e9ductions budg\u00e9taires et l’importance accrue accord\u00e9e aux solutions \u00e0 court terme, provisoires, pour relever les d\u00e9fis \u00e0 long terme.<\/p>\n

Ainsi, plusieurs plans de communication manquent de strat\u00e9gie fondamentale et d’objectifs clairs. Le mot \u00ab\u202fstrat\u00e9gie\u202f\u00bb peut \u00eatre mentionn\u00e9, mais les plans sont souvent fond\u00e9s sur l’intuition ou sur \u00ab ce que nous avons fait auparavant\u202f\u00bb plut\u00f4t que sur la recherche. Deuxi\u00e8mement, les objectifs sont souvent trop larges ou trop \u00e9troits. Un rapport sur les \u00ab\u202fhits\u202f\u00bb ou les \u00ab\u202fimpressions\u202f\u00bb n’aidera personne \u00e0 obtenir une augmentation du budget. La pr\u00e9cipitation \u00e0 court terme a-t-elle fait oublier les principes de base de la planification de la communication?<\/p>\n

En 2024, les sp\u00e9cialistes du marketing et de la communication avis\u00e9s se rendront compte de cette situation et se concentreront \u00e0 nouveau sur les donn\u00e9es et la strat\u00e9gie afin d’\u00e9clairer leurs actions et d’en d\u00e9montrer la valeur. Avec une multitude d’outils et une mer d’informations de plus en plus vaste \u00e0 port\u00e9e de main, il serait paresseux de ne pas le faire.<\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbMisty Meeks\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/misty-meeks.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}\u00a0\u00bb]<\/p>\n

vice-pr\u00e9sidente et leader, Strat\u00e9gie, compr\u00e9hension et num\u00e9rique<\/p>\n

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La<\/p>\n
suite<\/div>\n<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbde895cf5-5c99-4945-831c-4e0ee228f01f\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbAffaires publiques \u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb$||divi||400″ admin_label=\u00a0\u00bbAffaires publiques \u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _dynamic_attributes=\u00a0\u00bblink_option_url\u00a0\u00bb _module_preset=\u00a0\u00bbe99e1f4e-0799-4989-aad3-462a6159db40″ animation_direction=\u00a0\u00bbright\u00a0\u00bb link_option_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYwMCJ9fQ==@\u00a0\u00bb background_video_mp4__hover=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2024\/01\/thumb-public-affairs.mp4″ saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-501131fe-da2e-42ca-bcf5-7ab8f8fc175e%22:%91%22background_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93}\u00a0\u00bb font_icon__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb font_icon__hover=\u00a0\u00bb&||divi||400″]<\/p>\n

4.0<\/div>\n

Explorez notre section consacr\u00e9e aux affaires publiques pour lire des analyses \u00e9clairantes sur des questions urgentes telles que la d\u00e9carbonisation, l’engagement des citoyens et les derni\u00e8res mises \u00e0 jour r\u00e9glementaires. [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

3.0Communication num\u00e9rique3.13.23.33.43.53.1Les vid\u00e9os se distinguent comme des moyens engageants, visuellement attrayants et puissants pour transmettre des messages de mani\u00e8re efficace. Elles racontent des histoires de marque, pr\u00e9sentent des produits et \u00e9tablissent un lien profond avec le public. Elles inspirent et \u00e9duquent dans le cadre d’une strat\u00e9gie de leadership \u00e9clair\u00e9 ou transmettre des informations complexes en […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-731","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCommunication num\u00e9rique - Rapport des tendances de 2024<\/title>\n<meta name=\"description\" content=\"De la transformation des m\u00e9dias sociaux au Canada \u00e0 la planification strat\u00e9gique, chaque tendance offre des perspectives utiles pour guider vos interactions en ligne dans un environnement num\u00e9rique en constante \u00e9volution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trends.national.ca\/report-2024\/fr\/communication-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication num\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"De la transformation des m\u00e9dias sociaux au Canada \u00e0 la planification strat\u00e9gique, chaque tendance offre des perspectives utiles pour guider vos interactions en ligne dans un environnement num\u00e9rique en constante \u00e9volution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trends.national.ca\/report-2024\/fr\/communication-numerique\/\" \/>\n<meta property=\"og:site_name\" content=\"Rapport des tendances de 2024\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-17T21:58:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2024\/01\/OG-image-digital-comms-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/communication-numerique\\\/\",\"url\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/communication-numerique\\\/\",\"name\":\"Communication num\u00e9rique - 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