{"id":741,"date":"2023-12-13T16:37:33","date_gmt":"2023-12-13T16:37:33","guid":{"rendered":"https:\/\/trends1.wpenginepowered.com\/a-word-from-our-managing-partners\/"},"modified":"2024-01-16T15:58:27","modified_gmt":"2024-01-16T15:58:27","slug":"un-mot-de-nos-associes-directeurs","status":"publish","type":"page","link":"https:\/\/trends.national.ca\/report-2024\/fr\/un-mot-de-nos-associes-directeurs\/","title":{"rendered":"Un mot de nos associ\u00e9s directeurs"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|60px|0px|60px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbnone\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb09b8e32b-c7af-46de-b40e-5b9620a371f4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_video src=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/hd-managing-partners.mp4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb0f3f60e9-129b-42f8-ad6f-ccce071dec56″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb21d03f9c-879b-4584-abe5-d8cfaa0f7329″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbef8ba613-b4d7-4efc-85c4-d500f75b6a49″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb0c3355a1-9a92-4d13-8ab5-23d89d40392d\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbe88fb8c5-ccf6-49d4-ac29-7152b96febc0″ global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_2_text_color%22,%22header_2_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22text_text_color%22%93}\u00a0\u00bb]<\/p>\n

6.0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Un mot de nos <\/p>\n
associ\u00e9s directeurs<\/div>\n<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bba93a3a73-5179-4b06-ade4-d99b099a9bdb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLe test de r\u00e9sistance du Canada \u00a0\u00bb url=\u00a0\u00bb#-1″ admin_label=\u00a0\u00bbLe test de r\u00e9sistance du Canada \u00a0\u00bb module_id=\u00a0\u00bb#-1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22,%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

6.1<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbLe r\u00f4le de l’IA dans la cr\u00e9ation de valeur pour le client \u00a0\u00bb url=\u00a0\u00bb#-2″ admin_label=\u00a0\u00bbLe r\u00f4le de l’IA dans la cr\u00e9ation de valeur pour le client \u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22,%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]6.2[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbD\u00e9crypter l’authenticit\u00e9 sous l’angle des affaires publiques \u00a0\u00bb url=\u00a0\u00bb#-3″ admin_label=\u00a0\u00bbD\u00e9crypter l’authenticit\u00e9 sous l’angle des affaires publiques \u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22,%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]6.3[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbLa m\u00e9fiance devient la norme \u00a0\u00bb url=\u00a0\u00bb#-4″ admin_label=\u00a0\u00bbLa m\u00e9fiance devient la norme \u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22,%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

6.4<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbL\u2019activisme corporatif\u202f: un levier pour promouvoir ses valeurs \u00a0\u00bb url=\u00a0\u00bb#-5″ admin_label=\u00a0\u00bbL\u2019activisme corporatif\u202f: un levier pour promouvoir ses valeurs \u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22,%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]6.5[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbCanada atlantique : l’\u00e9quilibre entre l’essor \u00e9conomique et les d\u00e9fis \u00e0 venir \u00a0\u00bb url=\u00a0\u00bb#-6″ admin_label=\u00a0\u00bbCanada atlantique : L’\u00e9quilibre entre l’essor \u00e9conomique et les d\u00e9fis \u00e0 venir \u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ hover_enabled=\u00a0\u00bb0″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22,%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

6.6<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBody copy\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_margin=\u00a0\u00bb-67px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|60px|0px|60px|false|false\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbLe test de r\u00e9sistance du Canada – Mark Seland\u00a0\u00bb module_id=\u00a0\u00bb-1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLe test de r\u00e9sistance du Canada \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22,%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

6.1<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Selon <\/span>\u00c9conomique RBC<\/span><\/a>, la Saskatchewan et l’Alberta figureront parmi les \u00e9conomies provinciales les plus florissantes en 2024. Elles pourraient \u00e9galement s’opposer au gouvernement f\u00e9d\u00e9ral soup\u00e7onn\u00e9 par certains de planifier des r\u00e9formes \u00e9conomiques majeures sous couvert d’une transition vers une \u00e9conomie plus propre.<\/span>\u00a0<\/span><\/p>\n

Trois facteurs majeurs pourraient causer des frictions en 2024 : une d\u00e9cision de la Cour supr\u00eame du Canada selon laquelle la loi f\u00e9d\u00e9rale sur l’\u00e9valuation d’impact (la loi \u00ab\u202fno new pipelines\u202f\u00bb) est largement inconstitutionnelle ; l’intention de l’Alberta d’utiliser sa loi sur la souverainet\u00e9 de l’Alberta pour ignorer la l\u00e9gislation f\u00e9d\u00e9rale qu’elle consid\u00e8re comme empi\u00e9tant sur ses comp\u00e9tences provinciales ; et le refus de la Saskatchewan de percevoir la taxe f\u00e9d\u00e9rale sur le carbone pour le chauffage r\u00e9sidentiel \u00e0 partir de janvier 2024.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Malgr\u00e9 ces tensions, les \u00e9conomies des Prairies restent fortes, contribuant significativement aux coffres de l’\u00c9tat f\u00e9d\u00e9ral, o\u00f9 des milliards de dollars de taxes et de redevances financent d’importantes d\u00e9penses f\u00e9d\u00e9rales pour des projets et des services dans l’ensemble du Canada.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Nous ne nous attendons pas \u00e0 ce que ces tensions s’apaisent de sit\u00f4t et 2024 sera un test de r\u00e9sistance important pour le f\u00e9d\u00e9ralisme canadien. La nouvelle ann\u00e9e devrait prouver une fois de plus qu’il est pratiquement impossible de s\u00e9parer la politique de l’\u00e9conomie au Canada.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbMark Seland\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/mark-seland.jpg\u00a0\u00bb alt=\u00a0\u00bbMark Seland\u00a0\u00bb admin_label=\u00a0\u00bbArticle author – Mark Seland\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}\u00a0\u00bb]<\/p>\n

associ\u00e9 directeur, Ouest du Canada<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbLe r\u00f4le de l’IA dans la cr\u00e9ation de valeur pour le client – Brian Pearl\u00a0\u00bb module_id=\u00a0\u00bb-2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLe r\u00f4le de l’IA dans la cr\u00e9ation de valeur pour le client \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22,%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]6.2[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

NATIONAL a r\u00e9cemment rencontr\u00e9 Time & Space Media<\/a>, la nouvelle marque d’AVENIR GLOBAL, pour discuter de l’IA, un sujet crucial pour Toronto, plaque tournante de l’IA<\/a> dans le monde.<\/p>\n

Comme l’a r\u00e9cemment soulign\u00e9<\/a> Kevin McCann, associ\u00e9 directeur du Canada atlantique, il existe une dissonance cognitive parmi les communicateurs et marketeurs concernant l’impact de l’IA sur l’industrie. L\u2019enthousiasme est temp\u00e9r\u00e9 par cette r\u00e9flexion : notre industrie aura-t-elle encore besoin de l’humain?<\/p>\n

\u00c0 court terme, l’IA modifiera notre approche du m\u00e9tier, en particulier, la mani\u00e8re dont nous mesurons l’impact pour nos clients. Elle nous permettra de mesurer l’impact de nos programmes de mani\u00e8re plus pr\u00e9cise et significative.<\/p>\n

La compr\u00e9hension en temps r\u00e9el de la mani\u00e8re dont les messages r\u00e9sonnent \u00e0 un niveau extr\u00eamement restreint offre la possibilit\u00e9 de changements \u00e0 grande \u00e9chelle, qu’il s’agisse d\u00e9penses des consommateurs ou de mobilisation politique et sociale. Pour nos clients, cette compr\u00e9hension permettra d’utiliser les donn\u00e9es pour r\u00e9orienter nos actions si nous n’obtenons pas de r\u00e9sultats et de \u00ab\u202fdoubler la mise\u202f\u00bb lorsqu’un programme est couronn\u00e9 de succ\u00e8s. Ainsi, le retour sur investissement des clients sera suivi et mesur\u00e9 en temps r\u00e9el, d\u00e9montrant une \u00e9volution tangible par rapport aux objectifs de l’entreprise.<\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbBrian Pearl\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/brian-pearl.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}\u00a0\u00bb]<\/p>\n

associ\u00e9 directeur, Toronto<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbD\u00e9crypter l’authenticit\u00e9 sous l’angle des affaires publiques – Gordon Taylor Lee\u00a0\u00bb module_id=\u00a0\u00bb-3″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbD\u00e9crypter l’authenticit\u00e9 sous l’angle des affaires publiques \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22,%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]6.3[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Le mot de 2023 selon Merriam-Webster est \u00ab\u202fauthentique\u202f\u00bb. Cela n’est peut-\u00eatre pas surprenant et largement pr\u00e9visible compte tenu de la mont\u00e9e en puissance du ChatGPT, des d\u00e9bats sur l’IA et des accusations incessantes de fausses nouvelles. <\/p>\n

Toutefois, du point de vue canadien, ce mot illustre la fa\u00e7on dont une partie du pays per\u00e7oit de nombreux secteurs et institutions, notamment le monde politique. L’authenticit\u00e9 est inextricablement li\u00e9e \u00e0 la confiance. Et pour les \u00e9lecteurs, quel que soit le niveau de fonction ou la r\u00e9gion du Canada, les candidats doivent satisfaire \u00e0 cette exigence. En d’autres termes, le candidat est-il \u00ab\u202fauthentique\u202f\u00bb? Les actes correspondent-ils aux paroles? Les promesses seront-elles tenues? <\/p>\n

Les sondages d’opinion refl\u00e8tent ce sentiment \u00e0 l’\u00e9gard des dirigeants et des grandes questions d’int\u00e9r\u00eat public. Nous pouvons \u00e9galement \u00e9valuer les mesures relatives aux tendances num\u00e9riques et d\u00e9terminer o\u00f9 se situent les opportunit\u00e9s pour les clients priv\u00e9s, publics et les organisations non gouvernementales. NATIONAL s’int\u00e9resse tout particuli\u00e8rement \u00e0 la place qu’occupe l’authenticit\u00e9 dans le cadre des \u00e9lections et des programmes politiques parce qu’elle dicte la strat\u00e9gie. Elle d\u00e9termine la fa\u00e7on dont les enjeux sont g\u00e9r\u00e9s sous l’\u0153il des m\u00e9dias et la fa\u00e7on dont nous soutenons les mandats de nos clients. <\/p>\n

L’ann\u00e9e civile a chang\u00e9. Notre approche, elle, demeure la m\u00eame. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbGordon Taylor Lee\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/gordon-taylor-lee.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}\u00a0\u00bb]<\/p>\n

associ\u00e9 directeur, Ottawa<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbLa m\u00e9fiance devient la norme – Martin Daraiche\u00a0\u00bb module_id=\u00a0\u00bb-4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLa m\u00e9fiance devient la norme \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22,%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

6.4<\/p>\n

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Vous trouvez que c\u2019est exag\u00e9r\u00e9?\u00a0<\/span>\u00a0<\/span><\/p>\n

Nos coll\u00e8gues de Time & Space Media nous ont pr\u00e9sent\u00e9 r\u00e9cemment un \u00e9tat de situation au sujet de la confiance et de la fragmentation des m\u00e9dias. Cette pr\u00e9sentation confirmait ce qu\u2019on peut lire dans un rapport de <\/span>recherche<\/span><\/a> des professeurs Marc-Fran\u00e7ois Bernier, de l’Universit\u00e9 d’Ottawa, et Marie-Eve Carignan, de l’Universit\u00e9 de Sherbrooke et qui fait \u00e9tat d’un recul significatif de la confiance des citoyens envers les m\u00e9dias d’information, leur cr\u00e9dibilit\u00e9 et celle de leurs journalistes, lorsque compar\u00e9 aux r\u00e9sultats d’une enqu\u00eate similaire men\u00e9e en 2013.<\/span>\u00a0<\/span><\/p>\n

Si la confiance \u00e9tait une devise, sa raret\u00e9 lui ferait gagner en valeur.\u00a0<\/span>\u00a0<\/span><\/p>\n

Le Canadien moyen visionne pr\u00e8s de 20 heures de contenu sur TikTok et 18 heures sur YouTube chaque mois! Faites-vous confiance \u00e0 ces canaux de communication ou pouvez-vous vous permettre de ne pas leur faire confiance? Plus que jamais, il est important de prendre des d\u00e9cisions claires et de les communiquer tout aussi clairement.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00c0 l’\u00e8re num\u00e9rique, la pens\u00e9e analytique et les habilet\u00e9s en communication sont des outils essentiels. Quel canal utiliserez-vous quand viendra le temps de communiquer une d\u00e9cision importante qui devrait avoir pour effet de renforcer la confiance que vous portent les personnes les plus pr\u00e9cieuses pour votre organisation?<\/span>\u00a0<\/span><\/p>\n

La communication est une fonction de gestion et devrait donc \u00eatre une priorit\u00e9 pour tous les dirigeants d\u2019organisations.<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbMartin Daraiche\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/martin-daraiche.jpg\u00a0\u00bb alt=\u00a0\u00bbMartin Daraiche\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}\u00a0\u00bb]<\/p>\n

Pr\u00e9sident<\/span> et <\/span>associ\u00e9<\/span> directeur<\/span>, Montr\u00e9al<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbL\u2019activisme corporatif\u202f: un levier pour promouvoir ses valeurs – Julie-Anne Vien\u00a0\u00bb module_id=\u00a0\u00bb-5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbL\u2019activisme corporatif\u202f: un levier pour promouvoir ses valeurs \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22,%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]6.5[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Pourquoi une entreprise prendrait-elle position sur des questions sociales sensibles? Ne risque-t-elle pas de causer un effet ascenseur sur ses frais d\u2019exploitation et sa comp\u00e9titivit\u00e9? <\/p>\n

Est-ce que le risque d\u2019antagoniser ceux qui ne partagent pas son avis en vaut la chandelle? <\/p>\n

Apr\u00e8s avoir balay\u00e9 l\u2019Europe, \u00ab\u202fl\u2019activisme corporatif\u202f\u00bb fait assur\u00e9ment partie des tendances \u00e0 surveiller. S\u2019il rel\u00e8gue nos anciennes pratiques \u00e0 l\u2019\u00e9cocentre des paradigmes d\u00e9pass\u00e9s, influence les conversations et g\u00e9n\u00e8re de l\u2019impact, il peut avant tout cr\u00e9er de la valeur. <\/p>\n

Raison cardinale : les consommateurs modernes recherchent des marques align\u00e9es sur leurs valeurs. Comme la plupart des fournisseurs sont accessibles en un clic, illustrer sa responsabilit\u00e9 sociale s\u00e9duit une client\u00e8le soucieuse des enjeux sociaux et environnementaux. <\/p>\n

Plus qu\u2019une strat\u00e9gie commerciale, le positionnement des entreprises picosse l\u2019\u00e9l\u00e9phant dans la pi\u00e8ce : la raret\u00e9 de la main-d\u2019\u0153uvre. Pour attirer et retenir les talents, particuli\u00e8rement ceux des jeunes g\u00e9n\u00e9rations, afficher ses convictions cr\u00e9e un avantage concurrentiel insoup\u00e7onn\u00e9. <\/p>\n

Nul besoin d\u2019avoir une opinion sur tout. Ne jamais oublier que l\u2019abstention parle parfois aussi fort qu\u2019une id\u00e9ologie. <\/p>\n

Des valeurs d\u2019entreprise limpides, sinc\u00e8res et assum\u00e9es affectent positivement sa r\u00e9putation. <\/p>\n

Surtout, elles donnent un sens tangible, plus contemporain \u00e0 l\u2019expression \u00ab\u202f\u00e9thique de travail\u202f\u00bb. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbJulie-Anne Vien\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/julie-anne-vien.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}\u00a0\u00bb]<\/p>\n

associ\u00e9e directrice, Qu\u00e9bec<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbCanada atlantique : L’\u00e9quilibre entre l’essor \u00e9conomique et les d\u00e9fis \u00e0 venir – Kevin McCann\u00a0\u00bb module_id=\u00a0\u00bb-6″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbCanada atlantique : l’\u00e9quilibre entre l’essor \u00e9conomique et les d\u00e9fis \u00e0 venir \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ hover_enabled=\u00a0\u00bb0″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22,%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

6.6<\/p>\n

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Le Canada atlantique est en <\/span>plein essor<\/span><\/a>, avec des <\/span>tendances<\/span><\/a> positives en mati\u00e8re de population, d’immigration, d’\u00e9ducation, d’emploi et de satisfaction de la vie. Le r\u00e9cent <\/span>Forum \u00e9conomique de l’Atlantique<\/span><\/a> a mis en \u00e9vidence ces progr\u00e8s ainsi que des plans ambitieux pour l’avenir.<\/span>\u00a0<\/span><\/p>\n

Cependant, un <\/span>ralentissement<\/span><\/a> \u00e9tait projet\u00e9 pour fin 2023, d\u00fb \u00e0 la stagnation \u00e9conomique, aux taux d’int\u00e9r\u00eat \u00e9lev\u00e9s et \u00e0 l’augmentation du co\u00fbt de la vie. Les d\u00e9fis \u00e0 l\u2019\u00e9chelle mondiale comme l\u2019intelligence artificielle, les troubles g\u00e9opolitiques et le d\u00e9clin de la classe moyenne impactent aussi le Canada. L’Institut pour la citoyennet\u00e9 canadienne a r\u00e9v\u00e9l\u00e9 dans son rapport <\/span>The Leaky Bucket<\/span><\/a> qu’un nombre alarmant d’immigrants d\u00e9cident de quitter le pays plut\u00f4t que d’y rester ; il s’agit l\u00e0 d’une <\/span>remise en question brutale<\/span><\/a> de notre identit\u00e9 nationale, accueillante.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

L’indice de dynamisme du Canada atlantique souligne la n\u00e9cessit\u00e9 d’un soutien politique pour maintenir la croissance et d’une action collective pour favoriser des conditions \u00e9conomiques inclusives. C’est le d\u00e9fi que doit relever le Canada atlantique, et il appartient aux gouvernements, aux organisations et \u00e0 tous ceux qui vivent ici de le relever ou de reculer.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbKevin McCann\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2023\/12\/kevin-mccann.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}\u00a0\u00bb]<\/p>\n

associ\u00e9 directeur, Atlantique<\/p>\n

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La<\/p>\n
suite<\/div>\n<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbde895cf5-5c99-4945-831c-4e0ee228f01f\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbCommunication corporative et financi\u00e8re \u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb$||divi||400″ admin_label=\u00a0\u00bbCommunication corporative et financi\u00e8re \u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _dynamic_attributes=\u00a0\u00bblink_option_url\u00a0\u00bb _module_preset=\u00a0\u00bbe99e1f4e-0799-4989-aad3-462a6159db40″ link_option_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMCJ9fQ==@\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-501131fe-da2e-42ca-bcf5-7ab8f8fc175e%22:%91%22background_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93}\u00a0\u00bb font_icon__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb font_icon__hover=\u00a0\u00bb&||divi||400″]<\/p>\n

1.0<\/div>\n

Notre s\u00e9rie de tendances offre des perspectives d’experts sur les communications corporatives et financi\u00e8res r\u00e9ussies, essentielles pour les organisations visionnaires en 2024. [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

6.0Un mot de nos associ\u00e9s directeurs6.16.26.36.46.56.66.1Selon \u00c9conomique RBC, la Saskatchewan et l’Alberta figureront parmi les \u00e9conomies provinciales les plus florissantes en 2024. Elles pourraient \u00e9galement s’opposer au gouvernement f\u00e9d\u00e9ral soup\u00e7onn\u00e9 par certains de planifier des r\u00e9formes \u00e9conomiques majeures sous couvert d’une transition vers une \u00e9conomie plus propre.\u00a0 Trois facteurs majeurs pourraient causer des frictions en […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-741","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nUn mot de nos associ\u00e9s directeurs - Rapport des tendances de 2024<\/title>\n<meta name=\"description\" content=\"Nos associ\u00e9s directeurs partagent leur expertise en examinant les tendances propres \u00e0 leur r\u00e9gion ainsi qu'\u00e0 l'ensemble du Canada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trends.national.ca\/report-2024\/fr\/un-mot-de-nos-associes-directeurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un mot de nos associ\u00e9s directeurs\" \/>\n<meta property=\"og:description\" content=\"Nos associ\u00e9s directeurs partagent leur expertise en examinant les tendances propres \u00e0 leur r\u00e9gion ainsi qu'\u00e0 l'ensemble du Canada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trends.national.ca\/report-2024\/fr\/un-mot-de-nos-associes-directeurs\/\" \/>\n<meta property=\"og:site_name\" content=\"Rapport des tendances de 2024\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-16T15:58:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trends.national.ca\/report-2024\/wp-content\/uploads\/sites\/6\/2024\/01\/OG-image-managing-partners-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/un-mot-de-nos-associes-directeurs\\\/\",\"url\":\"https:\\\/\\\/trends.national.ca\\\/report-2024\\\/fr\\\/un-mot-de-nos-associes-directeurs\\\/\",\"name\":\"Un mot de nos associ\u00e9s directeurs - 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