{"id":15,"date":"2025-01-01T20:02:17","date_gmt":"2025-01-02T01:02:17","guid":{"rendered":"https:\/\/trends1.wpenginepowered.com\/?page_id=15"},"modified":"2025-01-14T11:44:06","modified_gmt":"2025-01-14T16:44:06","slug":"home","status":"publish","type":"page","link":"https:\/\/trends.national.ca\/report-2025\/en\/","title":{"rendered":"Adapting to change, prospering in new ways"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.23.1″ _module_preset=”ec3a9103-5754-49cf-ab72-da7e9058f65c” animation_style=”none” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”09b8e32b-c7af-46de-b40e-5b9620a371f4″ height=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”height:100%;” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”ba6746e0-e4fe-4c46-bc39-ca1e60333550″ header_text_align=”left” z_index=”8″ height=”100%” header_font_size_tablet=”100px” header_font_size_phone=”60px” header_font_size_last_edited=”on|phone” custom_css_main_element=”display: flex;||align-items: flex-end;” global_colors_info=”{%22gcid-514716bf-62e2-4685-8472-b5371c098d18%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22text_text_color%22%93,%22gcid-8a89dc53-961d-4aa1-9fb1-043ef84a50c2%22:%91%22link_text_color%22%93}”]<\/p>\n

\n
Adapting<\/div>\n

to change<\/h1>\n

Prospering in new ways<\/a>[\/et_pb_text][et_pb_code module_class=”home-hero-shape” _builder_version=”4.23.1″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_center” width=”100%” height=”100%” custom_padding=”2%||2%||true|false” animation_style=”fade” animation_duration=”800ms” global_colors_info=”{%22gcid-514716bf-62e2-4685-8472-b5371c098d18%22:%91%22header_text_color%22%93}”] <\/p>\n

<\/linearGradient> <\/linearGradient> <\/linearGradient> <\/linearGradient> <\/linearGradient> <\/defs> <\/svg>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Questions” module_id=”questions-answered” _builder_version=”4.23.1″ _module_preset=”99badacf-1349-4d4a-a20d-0c515960d1c3″ background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.23.1″ _module_preset=”6af99947-f69f-482f-b39f-98ef74391aae” background_enable_color=”off” custom_padding=”45px|0px|130px|0px|false|true” custom_padding_tablet=”45px|0px|130px|0px|false|true” custom_padding_phone=”80px|0px|80px|0px|false|true” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Your<\/p>\n
questions<\/div>\n

answered<\/h2>\n

[\/et_pb_text][et_pb_blurb title=”How can organizations harness cutting-edge technologies to drive strategic communications and operations?” use_icon=”on” font_icon=”$||divi||400″ admin_label=”Question 1″ module_id=”blurb-q1″ _builder_version=”4.23.1″ _dynamic_attributes=”link_option_url” _module_preset=”e99e1f4e-0799-4989-aad3-462a6159db40″ background_color=”gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MjcifX0=@” saved_tabs=”all” global_colors_info=”{%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93,%22gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b%22:%91%22background_color%22%93}” font_icon__hover_enabled=”off|desktop” font_icon__hover=”&||divi||400″ background_enable_video_mp4__hover=”off” background_enable_image__hover=”off”]<\/p>\n

1.0<\/div>\n

[\/et_pb_blurb][et_pb_blurb title=”What strategies build trust, cultivate stakeholder relationships, and drive long-term success? ” use_icon=”on” font_icon=”$||divi||400″ admin_label=”Question 2″ module_id=”blurb-q2″ _builder_version=”4.23.1″ _dynamic_attributes=”link_option_url” _module_preset=”e99e1f4e-0799-4989-aad3-462a6159db40″ background_color=”gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MjgifX0=@” saved_tabs=”all” global_colors_info=”{%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93,%22gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b%22:%91%22background_color%22%93}” font_icon__hover_enabled=”off|desktop” font_icon__hover=”&||divi||400″ background_enable_video_mp4__hover=”off”]<\/p>\n

2.0<\/div>\n

[\/et_pb_blurb][et_pb_blurb title=”How can organizations proactively mitigate risks and adapt to uncertainty? ” use_icon=”on” font_icon=”$||divi||400″ admin_label=”Question 3″ module_id=”blurb-q3″ _builder_version=”4.23.1″ _dynamic_attributes=”link_option_url” _module_preset=”e99e1f4e-0799-4989-aad3-462a6159db40″ background_color=”gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NDAifX0=@” saved_tabs=”all” global_colors_info=”{%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93,%22gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b%22:%91%22background_color%22%93}” font_icon__hover_enabled=”off|desktop” font_icon__hover=”&||divi||400″]<\/p>\n

3.0<\/div>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Carousel” _builder_version=”4.23.1″ _module_preset=”b8249017-be50-4b5d-a39b-61788ef2fc45″ background_color=”RGBA(255,255,255,0)” animation_style=”none” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”9496df4f-88d7-4a56-bd60-01574ee8b9c2″ background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Carousel Shortcode” _builder_version=”4.23.1″ _module_preset=”74d0b1fb-979b-46df-9798-36188500447d” global_colors_info=”{}”]

\n
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Trending Topics<\/div>\n
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Branding and Marketing<\/div>\n
Digital advocacy: The new standard for public affairs and government relations in 2025<\/div>\n <\/a>\n<\/div>\n <\/div>\n <\/div>\n[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Our thinking” _builder_version=”4.23.1″ _module_preset=”_initial” background_color=”gcid-8a89dc53-961d-4aa1-9fb1-043ef84a50c2″ custom_padding=”0px|25px|0px|25px|false|true” custom_padding_tablet=”80px|60px|180px|60px|false|false” custom_padding_phone=”50px|25px|100px|25px|false|false” animation_style=”none” collapsed=”off” global_colors_info=”{%22gcid-8a89dc53-961d-4aa1-9fb1-043ef84a50c2%22:%91%22background_color%22%93}” custom_padding__hover_enabled=”off|desktop”][et_pb_row column_structure=”2_5,3_5″ custom_padding_last_edited=”on|desktop” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”80px|10%|180px|10%|false|true” custom_padding_tablet=”80px|0%|180px|0%|false|true” custom_padding_phone=”50px|0%|100px|0%|false|false” global_colors_info=”{%22gcid-8a89dc53-961d-4aa1-9fb1-043ef84a50c2%22:%91%22background_color%22%93}”][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”gcid-e42fc7a3-ba6c-4fb4-b164-1a418fcf8fae” global_colors_info=”{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22text_text_color%22,%22text_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22link_text_color%22,%22link_text_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-e42fc7a3-ba6c-4fb4-b164-1a418fcf8fae%22:%91%22header_2_text_color%22%93}”]<\/p>\n

\n
Who<\/div>\n

we are<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”da39944c-7397-4f4e-ab85-21aaa762f1fe” text_text_color=”gcid-e42fc7a3-ba6c-4fb4-b164-1a418fcf8fae” global_colors_info=”{%22gcid-e42fc7a3-ba6c-4fb4-b164-1a418fcf8fae%22:%91%22text_text_color%22%93}”]NATIONAL Public Relations is Canada’s leading public relations consulting firm. For nearly 50 years, we’ve been at the heart of success in key industries, working to create meaningful change for today and tomorrow. What sets us apart is our Canada-wide, multi-sector expertise, which enables us to develop high-performance communications, operations and strategies. Our strength is our team. In this report, discover how to prosper in an ever-changing landscape. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.23.1″ _module_preset=”ec3a9103-5754-49cf-ab72-da7e9058f65c” animation_style=”none” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”09b8e32b-c7af-46de-b40e-5b9620a371f4″ height=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”height:100%;” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”ba6746e0-e4fe-4c46-bc39-ca1e60333550″ header_text_align=”left” z_index=”8″ height=”100%” header_font_size_tablet=”100px” header_font_size_phone=”60px” header_font_size_last_edited=”on|phone” custom_css_main_element=”display: flex;||align-items: flex-end;” global_colors_info=”{%22gcid-514716bf-62e2-4685-8472-b5371c098d18%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22text_text_color%22%93,%22gcid-8a89dc53-961d-4aa1-9fb1-043ef84a50c2%22:%91%22link_text_color%22%93}”] Adapting to change Prospering in new ways[\/et_pb_text][et_pb_code module_class=”home-hero-shape” _builder_version=”4.23.1″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_center” width=”100%” height=”100%” custom_padding=”2%||2%||true|false” animation_style=”fade” animation_duration=”800ms” global_colors_info=”{%22gcid-514716bf-62e2-4685-8472-b5371c098d18%22:%91%22header_text_color%22%93}”] [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Questions” module_id=”questions-answered” _builder_version=”4.23.1″ _module_preset=”99badacf-1349-4d4a-a20d-0c515960d1c3″ background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAdapting to change, prospering in new ways - 2025 Trends Report<\/title>\n<meta name=\"description\" content=\"Explore NATIONAL's 2025 Trends Report. 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