{"id":1523,"date":"2025-01-01T14:29:10","date_gmt":"2025-01-01T19:29:10","guid":{"rendered":"https:\/\/trends.national.ca\/report-2025\/strategic-communications\/"},"modified":"2025-01-14T11:51:19","modified_gmt":"2025-01-14T16:51:19","slug":"strategic-communications","status":"publish","type":"page","link":"https:\/\/trends.national.ca\/report-2025\/fr\/strategic-communications\/","title":{"rendered":"Comment les organisations peuvent-elles tirer parti des innovations technologiques pour optimiser leurs communications et op\u00e9rations?"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb module_id=\u00a0\u00bbhero-numbers\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7a709bdc-2a30-4c86-a775-dc9be07e2dd7″ locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb09b8e32b-c7af-46de-b40e-5b9620a371f4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbNumbers\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″] <\/svg>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb21d03f9c-879b-4584-abe5-d8cfaa0f7329″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbef8ba613-b4d7-4efc-85c4-d500f75b6a49″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb0c3355a1-9a92-4d13-8ab5-23d89d40392d\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbinner-intro-number\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbe88fb8c5-ccf6-49d4-ac29-7152b96febc0″ global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_2_text_color%22,%22header_2_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22text_text_color%22%93}\u00a0\u00bb]<\/p>\n

1.0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Comment les organisations peuvent-elles tirer parti des innovations technologiques pour <\/p>\n
optimiser leurs communications<\/div>\n

et op\u00e9rations?<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bba93a3a73-5179-4b06-ade4-d99b099a9bdb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbL’avenir de la gestion des enjeux : tirer parti de l’IA, de l’analyse de donn\u00e9es et de l’ESG pour une r\u00e9ponse efficace aux crises\u00a0\u00bb url=\u00a0\u00bb#-1″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

1.1<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbMobilisation num\u00e9rique : la nouvelle norme pour les affaires publiques et les relations gouvernementales en 2025 \u00a0\u00bb url=\u00a0\u00bb#-2″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

1.2<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbL’avenir des soins de sant\u00e9 : expansion de la t\u00e9l\u00e9sant\u00e9 et de la surveillance \u00e0 distance des patients \u00a0\u00bb url=\u00a0\u00bb#-3″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]1.3[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbMettre en \u0153uvre des communications d’entreprise hyperpersonnalis\u00e9es pour se d\u00e9marquer dans un monde num\u00e9rique satur\u00e9 \u00a0\u00bb url=\u00a0\u00bb#-4″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]1.4[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbLes tendances du marketing et de l’automatisation ax\u00e9s sur l’IA \u00a0\u00bb url=\u00a0\u00bb#-5″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]1.5[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbGestion proactive des crises \u00e0 l’\u00e8re num\u00e9rique : exploiter l’IA et les syst\u00e8mes de communication avanc\u00e9s \u00a0\u00bb url=\u00a0\u00bb#-6″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]1.6[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbL’intelligence artificielle : un nouvel \u00e2ge pour les relations publiques \u00a0\u00bb url=\u00a0\u00bb#-7″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]1.7[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBody copy\u00a0\u00bb module_class=\u00a0\u00bbinner-page-body\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-67px||||false|false\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbFuture of issues management: Leveraging AI, data analytics, and ESG for effective crisis response \u00a0\u00bb module_id=\u00a0\u00bb-1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbL’avenir de la gestion des enjeux : tirer parti de l’IA, de l’analyse de donn\u00e9es et de l’ESG pour une r\u00e9ponse efficace aux crises\u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

1.1<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

En 2025, la gestion des enjeux sera davantage guid\u00e9e par la technologie et l’analyse de donn\u00e9es. L’IA et l’apprentissage automatique (machine learning<\/em>) sont cl\u00e9s pour pr\u00e9dire les crises et fournir des solutions en temps r\u00e9el. Cependant, plus de donn\u00e9es ne garantissent pas de meilleures solutions. Les leaders b\u00e9n\u00e9ficient des outils analytiques en les int\u00e9grant \u00e0 un plan menant \u00e0 des messages efficaces, transparents et authentiques. Il ne suffit pas de se fier uniquement \u00e0 l’IA; certains facteurs comme la dynamique politique et les tensions internes, souvent connus informellement, ne sont pas facilement saisis par les algorithmes.<\/p>\n

Les facteurs ESG sont d\u00e9sormais centraux; les organisations \u00e9tant tenues responsables de leur impact soci\u00e9tal et environnemental. Le travail \u00e0 distance et hybride n\u00e9cessite des strat\u00e9gies de communication interne robustes. Dans tous ces cas, le jugement humain et la compr\u00e9hension des objectifs organisationnels sont essentiels pour une communication authentique.\u202f<\/p>\n

L’int\u00e9gration de la technologie et la n\u00e9cessit\u00e9 de transparence fa\u00e7onnent l’avenir de la gestion des enjeux. Un plan et une formation des employ\u00e9s contribueront grandement \u00e0 l’att\u00e9nuation des risques et \u00e0 l’efficacit\u00e9 de la r\u00e9ponse strat\u00e9gique.<\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbBrian Pearl\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2024\/12\/brian-pearl.jpg\u00a0\u00bb alt=\u00a0\u00bbBrian Pearl\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]associ\u00e9 directeur, Toronto [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbDigital advocacy: The new standard for public affairs and government relations in 2025 \u00a0\u00bb module_id=\u00a0\u00bb-2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbMobilisation num\u00e9rique : la nouvelle norme pour les affaires publiques et les relations gouvernementales en 2025 \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]1.2[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Port\u00e9e par l’\u00e9volution rapide du paysage politique et les nouvelles attentes des d\u00e9cideurs et du public, la mobilisation num\u00e9rique est devenue essentielle pour les strat\u00e9gies d’affaires publiques et de relations gouvernementales. Ce changement est crucial, surtout si les sondages se confirment et les conservateurs de Pierre Poilievre remportent les prochaines \u00e9lections f\u00e9d\u00e9rales. Les organisations devront s’adapter \u00e0 son approche d’engagement : construire et mobiliser un soutien populaire. <\/p>\n

Contrairement au lobbying traditionnel, souvent soumis \u00e0 des contraintes, la mobilisation num\u00e9rique est polyvalente, dynamique et rentable. Elle permet de r\u00e9agir rapidement aux changements de politique et au discours public. <\/p>\n

Les tactiques num\u00e9riques permettent aux organisations d’atteindre leur public cible sous presque tous les angles, \u00e0 tout moment \u2013 que ce soit \u00e0 travers des infolettres matinales, la navigation sur les r\u00e9seaux sociaux entre les r\u00e9unions, la mise \u00e0 jour de profils sur les sites de r\u00e9seautage, ou pendant les trajets en \u00e9coutant leurs balados pr\u00e9f\u00e9r\u00e9s. De mani\u00e8re cruciale, l’analyse des donn\u00e9es confirme si les campagnes g\u00e9n\u00e8rent de la sensibilisation et incitent \u00e0 l’action parmi les publics cibles. <\/p>\n

Construire un soutien prend du temps, c’est pourquoi un engagement au plus t\u00f4t est crucial pour les organisations souhaitant se positionner favorablement face aux changements post\u00e9lectoraux. <\/p>\n

\u00c0 l’aube de l’ann\u00e9e 2025, le num\u00e9rique n’est plus un simple atout. C’est la nouvelle norme. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbBridgette Slater\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2023\/12\/bridgette-slater.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]ancienne directrice, Strat\u00e9gie et communications d’entreprise[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbJennifer Li\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2023\/12\/jennifer-li.jpg\u00a0\u00bb alt=\u00a0\u00bbauthor\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]directrice, Campagnes et Engagement public [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbThe future of healthcare: Expanding telehealth and remote patient monitoring through wearable technology and AI diagnostics \u00a0\u00bb module_id=\u00a0\u00bb-3″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbL’avenir des soins de sant\u00e9 : expansion de la t\u00e9l\u00e9sant\u00e9 et de la surveillance \u00e0 distance des patients \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]1.3[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les soins de sant\u00e9 ont connu un virage majeur vers la t\u00e9l\u00e9sant\u00e9 et la surveillance \u00e0 distance des patients (SDP). En 2025, l’expansion de ces services se poursuivra, stimul\u00e9e par les innovations en mati\u00e8re de technologies portables et les diagnostics par intelligence artificielle (IA).<\/p>\n

Sous l’impulsion de la pand\u00e9mie et du besoin croissant pour des solutions plus accessibles et efficaces, la t\u00e9l\u00e9sant\u00e9 est devenue une composante essentielle des soins. Elle offre aux patients le confort d’une consultation m\u00e9dicale depuis chez eux, r\u00e9duisant ainsi le besoin de visites en personne. La SDP utilise des dispositifs num\u00e9riques pour collecter et transmettre les donn\u00e9es de patients aux professionnels de sant\u00e9, permettant une surveillance continue.<\/p>\n

Ces deux domaines ont \u00e9t\u00e9 transform\u00e9s par l’avanc\u00e9e des technologies portables<\/span>. Des appareils comme les montres intelligentes ou les traqueurs d’activit\u00e9 peuvent surveiller divers indicateurs tels que le rythme cardiaque, la pression art\u00e9rielle ou encore le taux glyc\u00e9mique \u2013 et ce n’est qu’un d\u00e9but. L’IA r\u00e9volutionne \u00e9galement l’analyse et l’interpr\u00e9tation des donn\u00e9es m\u00e9dicales. Dans ce contexte, elle peut am\u00e9liorer la pr\u00e9cision des \u00e9valuations \u00e0 distance.<\/p>\n

\u00c0 mesure que ces technologies progressent, leur impact sur les services m\u00e9dicaux am\u00e9liorera non seulement les r\u00e9sultats pour les patients, mais red\u00e9finira aussi notre conception globale du syst\u00e8me de sant\u00e9.<\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbJennifer McCormack\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2024\/12\/jennifer-mccormack.jpg\u00a0\u00bb alt=\u00a0\u00bbJennifer McCormack\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]Vice-pr\u00e9sidente et leader, Sant\u00e9 [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbImplementing hyper-personalized corporate communications to stand out in a saturated digital world \u00a0\u00bb module_id=\u00a0\u00bb-4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbMettre en \u0153uvre des communications d’entreprise hyperpersonnalis\u00e9es pour se d\u00e9marquer dans un monde num\u00e9rique satur\u00e9 \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]1.4[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le monde des communications a \u00e9norm\u00e9ment \u00e9volu\u00e9 au cours des deux derni\u00e8res d\u00e9cennies et nous sommes maintenant constamment bombard\u00e9s de messages et de notifications provenant des courriels, des textos, des plateformes de productivit\u00e9 et des m\u00e9dias sociaux. Chaque tentative de communication doit rivaliser avec un nombre croissant de distractions pour capter notre attention. Pourtant,<\/span> de nombreuses organisations se contentent d’\u00e9mettre des communiqu\u00e9s de presse ou d’autres solutions de communication g\u00e9n\u00e9rique, croyant \u00e0 tort que le simple fait de parler r\u00e9soudra leurs probl\u00e8mes.<\/p>\n

Notre \u00e9quipe cherche \u00e0 comprendre les raisons derri\u00e8re les tactiques propos\u00e9es par nos clients. Ce processus nous aide \u00e0 cerner le d\u00e9fi et \u00e0 formuler des recommandations soutenant les r\u00e9sultats commerciaux, plut\u00f4t que de simplement traiter les sympt\u00f4mes.<\/p>\n

Quel que soit le secteur, l’utilisation des bons outils pour le travail est primordiale pour r\u00e9ussir; la communication ne fait pas exception. Plus nous en savons sur le probl\u00e8me que l’organisation essaie de r\u00e9soudre, meilleures seront nos recommandations. L’hyperpersonnalisation adapte les solutions et les messages aux pr\u00e9f\u00e9rences et aux comportements de chaque audience, ce qui permet des communications engageantes et favorise des liens plus profonds; cette approche sera finalement plus efficace pour soutenir les r\u00e9sultats souhait\u00e9s par l’organisation.<\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbJordan Redshaw\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2024\/12\/jordan-redshaw.jpg\u00a0\u00bb alt=\u00a0\u00bbJordan Redshaw\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]directeur principal, Strat\u00e9gie et communication d’entreprise [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbAI-driven marketing and automation trends \u00a0\u00bb module_id=\u00a0\u00bb-5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLes tendances du marketing et de l’automatisation ax\u00e9s sur l’IA \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]1.5[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Alors que nous nous d\u00e9battons avec l’impact transformateur de l’intelligence artificielle (IA) sur le marketing, l’accent est pass\u00e9 de l’appr\u00e9hension de l’ann\u00e9e derni\u00e8re \u00e0 la curiosit\u00e9 et l’\u00e9lan grandissants de cette ann\u00e9e. L’un des d\u00e9veloppements les plus excitants est l’\u00e9mergence de l’IA agentique, capable de fixer et de poursuivre des objectifs de mani\u00e8re autonome, en prenant des d\u00e9cisions et des mesures pour atteindre les r\u00e9sultats souhait\u00e9s. <\/p>\n

Nous int\u00e9grons d\u00e9j\u00e0 ces outils dans nos processus strat\u00e9giques et cr\u00e9atifs, analysant et r\u00e9sumant d’importants volumes de recherche, cr\u00e9ant des personas et plus encore. Bien que ces outils permettent \u00e0 notre \u00e9quipe et \u00e0 nos clients de planifier et de produire du contenu \u00e0 grande \u00e9chelle, ce travail doit rester pertinent, ce qui n\u00e9cessite un point de vue solide et un regard critique. <\/p>\n

Comme l’a fait remarquer un coll\u00e8gue, \u00ab\u202fl’IA aide les cr\u00e9atifs dans les t\u00e2ches fastidieuses, pas les gens ennuyeux dans les t\u00e2ches cr\u00e9atives\u202f\u00bb. Tirer parti de l’IA pour automatiser les t\u00e2ches ardues peut vous permettre de d\u00e9velopper la cr\u00e9ativit\u00e9 comme jamais auparavant, mais elle n’a pas remplac\u00e9 l’expertise et l’originalit\u00e9 humaine. Nous adoptons l’IA comme un outil de productivit\u00e9 et nous nous engageons \u00e0 appliquer les apprentissages dans notre propre travail ainsi qu’\u00e0 conseiller les clients sur la fa\u00e7on dont elle peut leur apporter de la valeur. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbKristie Forbes\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2024\/12\/kristie-forbes.jpg\u00a0\u00bb alt=\u00a0\u00bbKristie Forbes\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]Vice-pr\u00e9sidente, Marketing [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbProactive crisis management in the digital age: Leveraging AI and advanced communication systems \u00a0\u00bb module_id=\u00a0\u00bb-6″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbGestion proactive des crises \u00e0 l’\u00e8re num\u00e9rique : exploiter l’IA et les syst\u00e8mes de communication avanc\u00e9s \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]1.6[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

En raison de l’\u00e9volution rapide des outils d’intelligence artificielle exploit\u00e9s par des acteurs malveillants, la d\u00e9sinformation peut se propager rapidement. Les entreprises doivent d\u00e9velopper des strat\u00e9gies proactives pour surveiller et g\u00e9rer leur r\u00e9putation en ligne. Cela implique d’utiliser des outils avanc\u00e9s bas\u00e9s sur l’IA pour d\u00e9tecter et contrer rapidement la d\u00e9sinformation, afin que les fausses informations ne nuisent pas \u00e0 l’image de l’entreprise ou ne perturbent pas ses fonctions critiques.<\/p>\n

L’\u00e8re num\u00e9rique exige des strat\u00e9gies de gestion de crise compl\u00e8tes et agiles. Gr\u00e2ce \u00e0 l’\u00e9coute sociale et \u00e0 d’autres outils d’analyse de donn\u00e9es, les entreprises peuvent d\u00e9tecter et r\u00e9pondre rapidement aux crises \u00e9mergentes.<\/p>\n

L’int\u00e9gration de la gestion des risques et des crises avec la transformation num\u00e9rique souligne la n\u00e9cessit\u00e9 de la collaboration entre les d\u00e9partements. Les leaders en TI jouent un r\u00f4le crucial dans l’\u00e9valuation de l’impact des crises et le d\u00e9veloppement de plans d’att\u00e9nuation, assurant la continuit\u00e9 des activit\u00e9s de l’entreprise.<\/p>\n

Les syst\u00e8mes de communication d\u2019urgence ont progress\u00e9 gr\u00e2ce \u00e0 une connectivit\u00e9 sans fil par satellite et 5G am\u00e9lior\u00e9e<\/span>, facilitant une communication fluide pendant les crises. Ces syst\u00e8mes sont essentiels pour maintenir des canaux de communication clairs et efficaces.<\/p>\n

Avoir un plan de gestion de crise avant qu’une trag\u00e9die ne survienne est b\u00e9n\u00e9fique. Comme le dit l’expression<\/span>, \u00ab Esp\u00e9rer le meilleur, se pr\u00e9parer au pire! \u00bb<\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbLarry Markowitz\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2024\/12\/larry-markowitz.jpg\u00a0\u00bb alt=\u00a0\u00bbLarry Markowitz\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]directeur principal, Communication financi\u00e8re[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbArtificial intelligence: A new era for public relations \u00a0\u00bb module_id=\u00a0\u00bb-7″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbL’intelligence artificielle : un nouvel \u00e2ge pour les relations publiques \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]1.7[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]L’intelligence artificielle (IA) transforme radicalement la pratique des relations publiques, permettant d\u2019optimiser les strat\u00e9gies de communication. Cela se traduira \u00e9galement par un meilleur retour sur l\u2019investissement pour les clients. <\/p>\n

Gr\u00e2ce \u00e0 l’automatisation des t\u00e2ches r\u00e9p\u00e9titives, les professionnels peuvent d\u00e9sormais se consacrer \u00e0 des initiatives plus strat\u00e9giques et cr\u00e9atives, qu’il s’agisse de\u202frelations gouvernementales, de relations m\u00e9dias ou de r\u00e9daction de contenu. <\/p>\n

L’IA permet d’analyser efficacement des volumes massifs de donn\u00e9es pour extraire des perspectives pr\u00e9cieuses sur les tendances du march\u00e9 et les sentiments des publics cibles, laissant \u00e0 l’humain le soin d’interpr\u00e9ter ces donn\u00e9es et de peaufiner les messages. Lors d\u2019une gestion de crise, les outils d’IA d\u00e9tectent les signaux d’alerte en temps r\u00e9el, nous permettant une meilleure rapidit\u00e9 d\u2019ex\u00e9cution. Elle joue \u00e9galement un r\u00f4le crucial dans la surveillance des tendances, avec des outils de pr\u00e9diction de plus en plus performants. <\/p>\n

En 2025, l’IA sera couramment utilis\u00e9e par les professionnels des relations publiques qui sauront se sensibiliser et s\u2019adapter \u00e0 la pratique.\u202fCependant, son int\u00e9gration soul\u00e8ve des questions \u00e9thiques importantes au sein des organisations. Ceux qui excelleront dans cette nouvelle \u00e8re auront privil\u00e9gi\u00e9\u202fla transparence, la confidentialit\u00e9 des donn\u00e9es et l\u2019utilisation responsable de l\u2019IA. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbMartine Robert\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2024\/12\/martine-robert.jpg\u00a0\u00bb alt=\u00a0\u00bbMartine Robert\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]directrice, Communication d\u2019entreprise et relations m\u00e9dias [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb admin_label=\u00a0\u00bbContact CTA (FR)\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb global_module=\u00a0\u00bb1024″ saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22,%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-514716bf-62e2-4685-8472-b5371c098d18″ custom_padding=\u00a0\u00bb20px|60px|20px|60px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px|60px|20px|60px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|25px||25px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_duration=\u00a0\u00bb800ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||align-items:center;||justify-content:space-between;||column-gap:15px;||row-gap: 15px;\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-514716bf-62e2-4685-8472-b5371c098d18%22:%91%22background_color%22%93}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbdisplay:flex;||align-items:center;||justify-content:space-between;||column-gap:15px;||flex-direction:column;||row-gap: 15px;\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbdisplay:flex;||align-items:center;||justify-content:space-between;||column-gap:15px;||row-gap: 15px;\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbCalibre Bold||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-84afb725-720d-4542-97d0-30cd53872d40″ text_font_size=\u00a0\u00bb30px\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0.2em||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb38px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_2_text_color%22,%22header_text_color%22,%22header_2_text_color%22,%22header_text_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22text_text_color%22%93}\u00a0\u00bb]Besoin de nos experts?[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.national.ca\/fr\/contact\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbright\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbright\u00a0\u00bb button_alignment_phone=\u00a0\u00bbcenter\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bbgcid-475f93d8-28bf-4ac3-925e-687b517721ec\u00a0\u00bb button_bg_color=\u00a0\u00bbgcid-84afb725-720d-4542-97d0-30cd53872d40″ button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb40px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb button_font=\u00a0\u00bbCalibre Semibold|||on|||||\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb22px|27px|17px|27px|false|true\u00a0\u00bb custom_css_main_element=\u00a0\u00bbline-height:1em!important;||text-align:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22button_text_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22button_bg_color%22%93,%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22button_bg_color__hover%22%93}\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#f2f2f2″ button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbSpacer\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbQuestions\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb99badacf-1349-4d4a-a20d-0c515960d1c3″ locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb6af99947-f69f-482f-b39f-98ef74391aae\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Plus de
r\u00e9ponses \u00e0 vos<\/p>\n
questions<\/div>\n<\/h2>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbQuelles approches favorisent la confiance, les relations durables avec les parties prenantes et la p\u00e9rennit\u00e9 des organisations?\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb$||divi||400″ admin_label=\u00a0\u00bbQuestion 2″ module_id=\u00a0\u00bbblurb-q2″ _builder_version=\u00a0\u00bb4.23.1″ _dynamic_attributes=\u00a0\u00bblink_option_url\u00a0\u00bb _module_preset=\u00a0\u00bbe99e1f4e-0799-4989-aad3-462a6159db40″ background_color=\u00a0\u00bbgcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b\u00a0\u00bb link_option_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MzgifX0=@\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93,%22gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b%22:%91%22background_color%22%93}\u00a0\u00bb font_icon__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb font_icon__hover=\u00a0\u00bb&||divi||400″ background_enable_video_mp4__hover=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

2.0<\/div>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbComment se pr\u00e9munir contre les risques et s’adapter avec agilit\u00e9 dans un environnement impr\u00e9visible?\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb$||divi||400″ admin_label=\u00a0\u00bbQuestion 3″ module_id=\u00a0\u00bbblurb-q3″ _builder_version=\u00a0\u00bb4.23.1″ _dynamic_attributes=\u00a0\u00bblink_option_url\u00a0\u00bb _module_preset=\u00a0\u00bbe99e1f4e-0799-4989-aad3-462a6159db40″ background_color=\u00a0\u00bbgcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b\u00a0\u00bb link_option_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NDMifX0=@\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93,%22gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b%22:%91%22background_color%22%93}\u00a0\u00bb font_icon__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb font_icon__hover=\u00a0\u00bb&||divi||400″]<\/p>\n

3.0<\/div>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

1.0Comment les organisations peuvent-elles tirer parti des innovations technologiques pour optimiser leurs communications et op\u00e9rations?1.11.21.31.41.51.61.71.1En 2025, la gestion des enjeux sera davantage guid\u00e9e par la technologie et l’analyse de donn\u00e9es. L’IA et l’apprentissage automatique (machine learning) sont cl\u00e9s pour pr\u00e9dire les crises et fournir des solutions en temps r\u00e9el. Cependant, plus de donn\u00e9es ne garantissent […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1523","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nComment les organisations peuvent-elles tirer parti des innovations technologiques pour optimiser leurs communications et op\u00e9rations? - Rapport des tendances de 2025<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les innovations technologiques peuvent optimiser la communication et les op\u00e9rations strat\u00e9giques au sein de votre organisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trends.national.ca\/report-2025\/fr\/strategic-communications\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment les organisations peuvent-elles tirer parti des innovations technologiques pour optimiser leurs communications et op\u00e9rations?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment les innovations technologiques peuvent optimiser la communication et les op\u00e9rations strat\u00e9giques au sein de votre organisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trends.national.ca\/report-2025\/fr\/strategic-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Rapport des tendances de 2025\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-14T16:51:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2024\/12\/OG-image-FR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2025\\\/fr\\\/strategic-communications\\\/\",\"url\":\"https:\\\/\\\/trends.national.ca\\\/report-2025\\\/fr\\\/strategic-communications\\\/\",\"name\":\"Comment les organisations peuvent-elles tirer parti des innovations technologiques pour optimiser leurs communications et op\u00e9rations? - Rapport des tendances de 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2025\\\/fr\\\/#website\"},\"datePublished\":\"2025-01-01T19:29:10+00:00\",\"dateModified\":\"2025-01-14T16:51:19+00:00\",\"description\":\"D\u00e9couvrez comment les innovations technologiques peuvent optimiser la communication et les op\u00e9rations strat\u00e9giques au sein de votre organisation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2025\\\/fr\\\/strategic-communications\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trends.national.ca\\\/report-2025\\\/fr\\\/strategic-communications\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2025\\\/fr\\\/strategic-communications\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"2025 Trends Report\",\"item\":\"https:\\\/\\\/trends.national.ca\\\/report-2025\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment les organisations peuvent-elles tirer parti des innovations technologiques pour optimiser leurs communications et op\u00e9rations?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2025\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/trends.national.ca\\\/report-2025\\\/fr\\\/\",\"name\":\"Rapport des tendances de 2025\",\"description\":\"S\u2019adapter aux changements\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trends.national.ca\\\/report-2025\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment les organisations peuvent-elles tirer parti des innovations technologiques pour optimiser leurs communications et op\u00e9rations? - Rapport des tendances de 2025","description":"D\u00e9couvrez comment les innovations technologiques peuvent optimiser la communication et les op\u00e9rations strat\u00e9giques au sein de votre organisation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trends.national.ca\/report-2025\/fr\/strategic-communications\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment les organisations peuvent-elles tirer parti des innovations technologiques pour optimiser leurs communications et op\u00e9rations?","og_description":"D\u00e9couvrez comment les innovations technologiques peuvent optimiser la communication et les op\u00e9rations strat\u00e9giques au sein de votre organisation.","og_url":"https:\/\/trends.national.ca\/report-2025\/fr\/strategic-communications\/","og_site_name":"Rapport des tendances de 2025","article_modified_time":"2025-01-14T16:51:19+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2024\/12\/OG-image-FR.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trends.national.ca\/report-2025\/fr\/strategic-communications\/","url":"https:\/\/trends.national.ca\/report-2025\/fr\/strategic-communications\/","name":"Comment les organisations peuvent-elles tirer parti des innovations technologiques pour optimiser leurs communications et op\u00e9rations? - Rapport des tendances de 2025","isPartOf":{"@id":"https:\/\/trends.national.ca\/report-2025\/fr\/#website"},"datePublished":"2025-01-01T19:29:10+00:00","dateModified":"2025-01-14T16:51:19+00:00","description":"D\u00e9couvrez comment les innovations technologiques peuvent optimiser la communication et les op\u00e9rations strat\u00e9giques au sein de votre organisation.","breadcrumb":{"@id":"https:\/\/trends.national.ca\/report-2025\/fr\/strategic-communications\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trends.national.ca\/report-2025\/fr\/strategic-communications\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/trends.national.ca\/report-2025\/fr\/strategic-communications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"2025 Trends Report","item":"https:\/\/trends.national.ca\/report-2025\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment les organisations peuvent-elles tirer parti des innovations technologiques pour optimiser leurs communications et op\u00e9rations?"}]},{"@type":"WebSite","@id":"https:\/\/trends.national.ca\/report-2025\/fr\/#website","url":"https:\/\/trends.national.ca\/report-2025\/fr\/","name":"Rapport des tendances de 2025","description":"S\u2019adapter aux changements","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trends.national.ca\/report-2025\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/trends.national.ca\/report-2025\/fr\/wp-json\/wp\/v2\/pages\/1523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.national.ca\/report-2025\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trends.national.ca\/report-2025\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trends.national.ca\/report-2025\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trends.national.ca\/report-2025\/fr\/wp-json\/wp\/v2\/comments?post=1523"}],"version-history":[{"count":0,"href":"https:\/\/trends.national.ca\/report-2025\/fr\/wp-json\/wp\/v2\/pages\/1523\/revisions"}],"wp:attachment":[{"href":"https:\/\/trends.national.ca\/report-2025\/fr\/wp-json\/wp\/v2\/media?parent=1523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}