{"id":1543,"date":"2025-01-01T16:02:45","date_gmt":"2025-01-01T21:02:45","guid":{"rendered":"https:\/\/trends.national.ca\/report-2025\/mitigate-risk\/"},"modified":"2025-01-14T11:53:00","modified_gmt":"2025-01-14T16:53:00","slug":"mitigate-risk","status":"publish","type":"page","link":"https:\/\/trends.national.ca\/report-2025\/fr\/mitigate-risk\/","title":{"rendered":"Comment se pr\u00e9munir contre les risques et s’adapter avec agilit\u00e9 dans un environnement impr\u00e9visible?"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb module_id=\u00a0\u00bbhero-squares\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7a709bdc-2a30-4c86-a775-dc9be07e2dd7″ locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb09b8e32b-c7af-46de-b40e-5b9620a371f4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbSquares\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb] <\/p>\n

<\/linearGradient> <\/defs> <\/svg>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb21d03f9c-879b-4584-abe5-d8cfaa0f7329″ locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbef8ba613-b4d7-4efc-85c4-d500f75b6a49″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb0c3355a1-9a92-4d13-8ab5-23d89d40392d\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbinner-intro-number\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbe88fb8c5-ccf6-49d4-ac29-7152b96febc0″ global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_2_text_color%22,%22header_2_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22text_text_color%22%93}\u00a0\u00bb]<\/p>\n

3.0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Comment se pr\u00e9munir <\/p>\n
contre les risques<\/div>\n

et s’adapter avec agilit\u00e9 dans un environnement impr\u00e9visible?<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bba93a3a73-5179-4b06-ade4-d99b099a9bdb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbL’\u00e8re de l’incertitude est arriv\u00e9e, et \u00ab\u202f\u00e0 ce stade, tout le monde met la main \u00e0 la p\u00e2te et toutes les id\u00e9es sont sur la table\u202f\u00bb \u00a0\u00bb url=\u00a0\u00bb#-1″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

3.1<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbDes collaborations intersectorielles pour des solutions durables et des d\u00e9fis mondiaux \u00a0\u00bb url=\u00a0\u00bb#-2″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

3.2<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbCybers\u00e9curit\u00e9 et pr\u00e9paration \u00e0 la gestion de crise\u202f: un imp\u00e9ratif commercial en 2025 \u00a0\u00bb url=\u00a0\u00bb#-3″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]3.3[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbLes firmes de relations publiques se montrent cr\u00e9atives : int\u00e9grer la publicit\u00e9 pour plus d’impact \u00a0\u00bb url=\u00a0\u00bb#-4″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]3.4[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBody copy\u00a0\u00bb module_class=\u00a0\u00bbinner-page-body\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-67px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbThe age of uncertainty has arrived, and \u201cIt\u2019s all hands and ideas on deck at this point.\u201d \u00a0\u00bb module_id=\u00a0\u00bb-1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbL’\u00e8re de l’incertitude est arriv\u00e9e, et \u00ab\u202f\u00e0 ce stade, tout le monde met la main \u00e0 la p\u00e2te et toutes les id\u00e9es sont sur la table\u202f\u00bb \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

3.1<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

L’ann\u00e9e derni\u00e8re, 35 PDG<\/a> ont partag\u00e9 avec NATIONAL les d\u00e9fis qui les tiennent \u00e9veill\u00e9s la nuit et les motivations qui les inspirent. Un consensus clair est apparu, r\u00e9v\u00e9lant que nous faisons face \u00e0 de multiples d\u00e9fis, et non \u00e0 un seul. Les obstacles surgissent de toutes parts : une \u00e9conomie nationale in\u00e9gale, des tensions g\u00e9opolitiques et des \u00e9lections \u00e0 venir qui pourraient mener \u00e0 de nouvelles politiques et r\u00e9glementations affectant les mod\u00e8les d’affaires, le besoin urgent de lutter contre les changements climatiques, une main-d’\u0153uvre aux besoins et attentes en \u00e9volution, et de nouvelles technologies susceptibles de transformer nos vies et notre travail.<\/p>\n

Alors que beaucoup se sentent d\u00e9pass\u00e9s par l’ampleur du changement, soutenir les leaders pour qu’ils donnent le meilleur d’eux-m\u00eames est diff\u00e9rent d’il y a quelques ann\u00e9es. Les leaders doivent l\u00e2cher prise sur \u00ab\u202fla fa\u00e7on dont les choses se faisaient auparavant\u202f\u00bb et s\u2019ouvrir \u00e0 monde incertain. En tant que conseillers de confiance, notre r\u00f4le est de les aider \u00e0 faire la part des choses, \u00e0 se concentrer sur ce qu’ils peuvent contr\u00f4ler et \u00e0 prioriser la clart\u00e9 plut\u00f4t que la certitude, et l’action plut\u00f4t que l’anxi\u00e9t\u00e9.<\/p>\n

En 2025, NATIONAL continuera \u00e0 soutenir nos clients face aux d\u00e9fis contemporains, en les aidant \u00e0 b\u00e2tir une culture solide, \u00e0 renforcer leur marque, \u00e0 instaurer la confiance et \u00e0 atteindre leurs objectifs d’affaires.<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbMartin Daraiche\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2023\/12\/martin-daraiche.jpg\u00a0\u00bb alt=\u00a0\u00bbMartin Daraiche\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]Pr\u00e9sident et associ\u00e9 directeur, Montr\u00e9al [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbCross-sector collaborations for sustainable solutions and global challenges \u00a0\u00bb module_id=\u00a0\u00bb-2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbDes collaborations intersectorielles pour des solutions durables et des d\u00e9fis mondiaux \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

3.2<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Tout, partout, en m\u00eame temps. Nous vivons une p\u00e9riode de changements rapides, d’incertitude mondiale et de polarisation croissante. Comme mentionn\u00e9 dans ce rapport, dans notre monde interconnect\u00e9, les probl\u00e8mes auxquels nous sommes confront\u00e9s sont plus complexes que jamais. Pour y faire face, des solutions durables n\u00e9cessitent une r\u00e9flexion innovante, de l’expertise et de l’agilit\u00e9. <\/p>\n

Dans ce contexte, la collaboration intersectorielle n’est pas seulement b\u00e9n\u00e9fique, elle est n\u00e9cessaire. Nous avons besoin que les entreprises travaillent avec les gouvernements, que les gouvernements travaillent avec les organismes sans but lucratif, ainsi que des partenariats entre organisations et secteurs bas\u00e9s sur des valeurs et des objectifs communs. Il est important de se rappeler que les gouvernements ont des partenaires volontaires tout autour d’eux. <\/p>\n

Les bases sont l\u00e0 et les organisations sont pr\u00eates \u00e0 les utiliser. Les universit\u00e9s r\u00e9orientent leurs priorit\u00e9s de recherche pour relever les d\u00e9fis mondiaux complexes. Les organismes sans but lucratif d\u00e9tiennent des connaissances pr\u00e9cieuses sur les communaut\u00e9s qui peuvent contribuer \u00e0 \u00e9clairer les politiques publiques. Les entreprises et les gouvernements doivent travailler ensemble pour identifier les obstacles r\u00e9glementaires et encourager l’investissement afin d’am\u00e9liorer la productivit\u00e9 et de stimuler la croissance. <\/p>\n

Les approches cloisonn\u00e9es traditionnelles de r\u00e9solution de probl\u00e8mes continueront de produire les m\u00eames r\u00e9sultats. Cependant, gr\u00e2ce aux progr\u00e8s technologiques et \u00e0 l’accent mis sur une culture de travail collaborative, nous avons l’occasion de travailler ensemble pour de meilleures politiques publiques et des solutions plus durables. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbKristan Hines\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2024\/12\/kristan-hines.jpg\u00a0\u00bb alt=\u00a0\u00bbKristan Hines\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]Vice-pr\u00e9sidente principale, Affaires publiques [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbCybersecurity and crisis management preparedness: A 2025 business imperative for Canadian companies\u00a0\u00bb module_id=\u00a0\u00bb-3″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbCybers\u00e9curit\u00e9 et pr\u00e9paration \u00e0 la gestion de crise\u202f: un imp\u00e9ratif commercial en 2025 \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]3.3[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Face \u00e0 l\u2019augmentation exponentielle des menaces cybern\u00e9tiques, la cybers\u00e9curit\u00e9 devient un imp\u00e9ratif commercial incontournable. De plus en plus sophistiqu\u00e9es, les cyberattaques visent non seulement les grandes entreprises, mais aussi les PME ou les municipalit\u00e9s, souvent per\u00e7ues comme des cibles plus vuln\u00e9rables regorgeant de donn\u00e9es personnelles sensibles. Les organisations n\u2019ont d\u2019autre choix que de renforcer leurs d\u00e9fenses. <\/p>\n

Bien que la recrudescence des cyberincidents soit marqu\u00e9e, de nombreuses organisations demeurent mal pr\u00e9par\u00e9es. En 2025, en plus d\u2019investir en cybers\u00e9curit\u00e9, elles devront se pr\u00e9parer en amont afin d\u2019\u00eatre pr\u00eates \u00e0 pr\u00e9server leur r\u00e9putation quand l\u2019attaque se produira. <\/p>\n

Une d\u00e9marche en trois temps est recommand\u00e9e\u202f: pr\u00e9vention, surveillance active et plan de r\u00e9action. Il est crucial de constituer, \u00e0 l\u2019avance, une cellule de crise et d\u2019\u00e9laborer un plan de gestion de crise comprenant une bo\u00eete \u00e0 outils de communications maintenue \u00e0 jour. Il est important de noter que la loi oblige d\u00e9sormais les organisations \u00e0 prot\u00e9ger les renseignements personnels qu\u2019elles d\u00e9tiennent, et les assureurs tiennent compte des plans d\u2019intervention dans le calcul des primes d\u2019assurance. <\/p>\n

Les co\u00fbts directs des incidents de cybers\u00e9curit\u00e9 \u00e0 travers le monde devraient atteindre 265\u202fmilliards de dollars d\u2019ici 2031, un bond significatif par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbS\u00e9bastien Boudreau\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2024\/12\/sebastien-boudreau.jpg\u00a0\u00bb alt=\u00a0\u00bbSebastien Boudreau\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]Vice-pr\u00e9sident, Communication d\u2019entreprise [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ admin_label=\u00a0\u00bbPR firms get creative: Integrating advertising for impact \u00a0\u00bb module_id=\u00a0\u00bb-4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLes firmes de relations publiques se montrent cr\u00e9atives : int\u00e9grer la publicit\u00e9 pour plus d’impact\u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

3.4<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La c\u00e9l\u00e8bre citation, \u00ab\u202fLa cr\u00e9ativit\u00e9, c\u2019est l’intelligence qui s’amuse\u202f\u00bb, souvent attribu\u00e9e \u00e0 Einstein, r\u00e9sonne aupr\u00e8s des firmes de relations publiques (RP) alors qu’elles renforcent leurs d\u00e9partements cr\u00e9atifs et leurs services publicitaires. Dans un monde o\u00f9 la capacit\u00e9 d\u2019attention se r\u00e9duit et la concurrence est f\u00e9roce, elles cr\u00e9ent de nouvelles opportunit\u00e9s en int\u00e9grant la publicit\u00e9 cr\u00e9ative dans leurs offres.<\/p>\n

Ce changement leur permet d’offrir une approche plus holistique \u00e0 leurs solutions, en cr\u00e9ant des strat\u00e9gies unifi\u00e9es qui assurent un message percutant sur tous les canaux. Et avec des publics qui rejettent activement de 6000 \u00e0 10 000 messages publicitaires par jour, cela sugg\u00e8re que les id\u00e9es et les m\u00e9dias gagn\u00e9s (earned<\/em>) ne sont pas seulement une partie de l’id\u00e9e, mais l’id\u00e9e elle-m\u00eame.<\/p>\n

Pour les firmes de RP, ce changement secoue, mais revigore \u00e9galement leur culture. De nouvelles fa\u00e7ons de collaborer peuvent cr\u00e9er un environnement dynamique o\u00f9 la cr\u00e9ativit\u00e9 s’\u00e9panouit et o\u00f9 chacun est encourag\u00e9 \u00e0 penser diff\u00e9remment. Bien que cela puisse initialement sembler un choc culturel, l’adoption de modes de pens\u00e9e et de processus diversifi\u00e9s peut favoriser des solutions plus dynamiques. C’est gagnant-gagnant et cela positionne les firmes comme des leaders dans le paysage en constante \u00e9volution de la communication.<\/p>\n

Les clients veulent simplement les meilleures personnes possibles \u00e0 leurs c\u00f4t\u00e9s. Amusons-nous un peu avec notre intelligence.<\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbShawn King\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2025\/wp-content\/uploads\/sites\/7\/2024\/12\/shawn-king.jpg\u00a0\u00bb alt=\u00a0\u00bbShawn King\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]vice-pr\u00e9sident principal et directeur ex\u00e9cutif de la cr\u00e9ation[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb 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type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbSpacer\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbQuestions\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb99badacf-1349-4d4a-a20d-0c515960d1c3″ locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ 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Plus de
r\u00e9ponses \u00e0 vos<\/p>\n
questions<\/div>\n<\/h2>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbComment les organisations peuvent-elles tirer parti des innovations technologiques pour optimiser leurs communications et op\u00e9rations?\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb$||divi||400″ admin_label=\u00a0\u00bbQuestion 1″ module_id=\u00a0\u00bbblurb-q1″ _builder_version=\u00a0\u00bb4.23.1″ _dynamic_attributes=\u00a0\u00bblink_option_url\u00a0\u00bb _module_preset=\u00a0\u00bbe99e1f4e-0799-4989-aad3-462a6159db40″ background_color=\u00a0\u00bbgcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b\u00a0\u00bb link_option_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MjMifX0=@\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93,%22gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b%22:%91%22background_color%22%93}\u00a0\u00bb font_icon__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb font_icon__hover=\u00a0\u00bb&||divi||400″ background_enable_video_mp4__hover=\u00a0\u00bboff\u00a0\u00bb background_enable_image__hover=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

1.0<\/div>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbQuelles approches favorisent la confiance, les relations durables avec les parties prenantes et la p\u00e9rennit\u00e9 des organisations?\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb$||divi||400″ disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb admin_label=\u00a0\u00bbQuestion 2″ module_id=\u00a0\u00bbblurb-q2″ _builder_version=\u00a0\u00bb4.23.1″ _dynamic_attributes=\u00a0\u00bblink_option_url\u00a0\u00bb _module_preset=\u00a0\u00bbe99e1f4e-0799-4989-aad3-462a6159db40″ background_color=\u00a0\u00bbgcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b\u00a0\u00bb link_option_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MzgifX0=@\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93,%22gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b%22:%91%22background_color%22%93}\u00a0\u00bb font_icon__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb font_icon__hover=\u00a0\u00bb&||divi||400″ background_enable_video_mp4__hover=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

2.0<\/div>\n

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3.0<\/div>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

3.0Comment se pr\u00e9munir contre les risques et s’adapter avec agilit\u00e9 dans un environnement impr\u00e9visible?3.13.23.33.43.1L’ann\u00e9e derni\u00e8re, 35 PDG ont partag\u00e9 avec NATIONAL les d\u00e9fis qui les tiennent \u00e9veill\u00e9s la nuit et les motivations qui les inspirent. Un consensus clair est apparu, r\u00e9v\u00e9lant que nous faisons face \u00e0 de multiples d\u00e9fis, et non \u00e0 un seul. 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