{"id":694,"date":"2025-01-01T20:02:17","date_gmt":"2025-01-02T01:02:17","guid":{"rendered":"https:\/\/trends1.wpenginepowered.com\/home\/"},"modified":"2025-01-14T11:48:57","modified_gmt":"2025-01-14T16:48:57","slug":"home","status":"publish","type":"page","link":"https:\/\/trends.national.ca\/report-2025\/fr\/","title":{"rendered":"S’adapter aux changements, prosp\u00e9rer vers de nouvelles voies"},"content":{"rendered":"

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S’adapter<\/div>\n

aux changements<\/h1>\n

Prosp\u00e9rer vers de nouvelles voies<\/a>[\/et_pb_text][et_pb_code module_class=\u00a0\u00bbhome-hero-shape\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb positioning=\u00a0\u00bbabsolute\u00a0\u00bb position_origin_a=\u00a0\u00bbbottom_center\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb height=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb2%||2%||true|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_duration=\u00a0\u00bb800ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-514716bf-62e2-4685-8472-b5371c098d18%22:%91%22header_text_color%22%93}\u00a0\u00bb] <\/p>\n

<\/linearGradient> <\/linearGradient> <\/linearGradient> <\/linearGradient> <\/linearGradient> <\/defs> <\/svg>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbQuestions\u00a0\u00bb module_id=\u00a0\u00bbquestions-answered\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb99badacf-1349-4d4a-a20d-0c515960d1c3″ background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb6af99947-f69f-482f-b39f-98ef74391aae\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb45px|0px|130px|0px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb45px|0px|130px|0px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb80px|0px|80px|0px|false|true\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Nous
r\u00e9pondons \u00e0 vos <\/p>\n
questions<\/div>\n<\/h2>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbComment les organisations peuvent-elles tirer parti des innovations technologiques pour optimiser leurs communications et op\u00e9rations?\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb$||divi||400″ admin_label=\u00a0\u00bbQuestion 1″ module_id=\u00a0\u00bbblurb-q1″ _builder_version=\u00a0\u00bb4.23.1″ _dynamic_attributes=\u00a0\u00bblink_option_url\u00a0\u00bb _module_preset=\u00a0\u00bbe99e1f4e-0799-4989-aad3-462a6159db40″ background_color=\u00a0\u00bbgcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b\u00a0\u00bb link_option_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MjMifX0=@\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93,%22gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b%22:%91%22background_color%22%93}\u00a0\u00bb font_icon__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb font_icon__hover=\u00a0\u00bb&||divi||400″ background_enable_video_mp4__hover=\u00a0\u00bboff\u00a0\u00bb background_enable_image__hover=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

1.0<\/div>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbQuelles approches favorisent la confiance, les relations durables avec les parties prenantes et la p\u00e9rennit\u00e9 des organisations?\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb$||divi||400″ admin_label=\u00a0\u00bbQuestion 2″ module_id=\u00a0\u00bbblurb-q2″ _builder_version=\u00a0\u00bb4.23.1″ _dynamic_attributes=\u00a0\u00bblink_option_url\u00a0\u00bb _module_preset=\u00a0\u00bbe99e1f4e-0799-4989-aad3-462a6159db40″ background_color=\u00a0\u00bbgcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b\u00a0\u00bb link_option_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MzgifX0=@\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93,%22gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b%22:%91%22background_color%22%93}\u00a0\u00bb font_icon__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb font_icon__hover=\u00a0\u00bb&||divi||400″ background_enable_video_mp4__hover=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

2.0<\/div>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbComment se pr\u00e9munir contre les risques et s’adapter avec agilit\u00e9 dans un environnement impr\u00e9visible?\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb$||divi||400″ admin_label=\u00a0\u00bbQuestion 3″ module_id=\u00a0\u00bbblurb-q3″ _builder_version=\u00a0\u00bb4.23.1″ _dynamic_attributes=\u00a0\u00bblink_option_url\u00a0\u00bb _module_preset=\u00a0\u00bbe99e1f4e-0799-4989-aad3-462a6159db40″ background_color=\u00a0\u00bbgcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b\u00a0\u00bb link_option_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NDMifX0=@\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22,%22header_text_color%22,%22body_text_color%22,%22icon_color%22%93,%22gcid-5da65f4d-afac-448c-a7ba-3a43fecfc98b%22:%91%22background_color%22%93}\u00a0\u00bb font_icon__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb font_icon__hover=\u00a0\u00bb&||divi||400″]<\/p>\n

3.0<\/div>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCarousel\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbb8249017-be50-4b5d-a39b-61788ef2fc45″ background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb animation_style=\u00a0\u00bbnone\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9496df4f-88d7-4a56-bd60-01574ee8b9c2″ background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbCarousel Shortcode\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb74d0b1fb-979b-46df-9798-36188500447d\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

\n
\n
sujets d'actualit\u00e9<\/div>\n
<\/div>\n <\/div>\n <\/div>\n
\n
\n
\n \n
Affaires publiques<\/div>\n
L’avenir de la gestion des enjeux : tirer parti de l’IA, de l’analyse de donn\u00e9es et de l’ESG pour une r\u00e9ponse efficace aux crises<\/div>\n <\/a>\n<\/div>\n
\n \n
Sant\u00e9<\/div>\n
R\u00e9inventer les affaires publiques dans un monde en mutation<\/div>\n <\/a>\n<\/div>\n
\n \n
Communication num\u00e9rique<\/div>\n
L’attention comme monnaie : une priorit\u00e9 pour les cadres dirigeants en 2025<\/div>\n <\/a>\n<\/div>\n
\n \n
Communication corporative et financi\u00e8re<\/div>\n
Des collaborations intersectorielles pour des solutions durables et des d\u00e9fis mondiaux<\/div>\n <\/a>\n<\/div>\n
\n \n
Image de marque et marketing<\/div>\n
Mobilisation num\u00e9rique : la nouvelle norme pour les affaires publiques et les relations gouvernementales en 2025<\/div>\n <\/a>\n<\/div>\n <\/div>\n <\/div>\n[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb admin_label=\u00a0\u00bbOur thinking\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb background_color=\u00a0\u00bbgcid-8a89dc53-961d-4aa1-9fb1-043ef84a50c2″ custom_padding=\u00a0\u00bb0px|25px|0px|25px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb80px|60px|180px|60px|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb50px|25px|100px|25px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbnone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-8a89dc53-961d-4aa1-9fb1-043ef84a50c2%22:%91%22background_color%22%93}\u00a0\u00bb custom_padding__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb80px|10%|180px|10%|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb80px|0%|180px|0%|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb50px|0%|100px|0%|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-8a89dc53-961d-4aa1-9fb1-043ef84a50c2%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bbgcid-e42fc7a3-ba6c-4fb4-b164-1a418fcf8fae\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22text_text_color%22,%22text_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22link_text_color%22,%22link_text_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-e42fc7a3-ba6c-4fb4-b164-1a418fcf8fae%22:%91%22header_2_text_color%22%93}\u00a0\u00bb]<\/p>\n

Qui nous<\/p>\n
sommes<\/div>\n<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbda39944c-7397-4f4e-ab85-21aaa762f1fe\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-e42fc7a3-ba6c-4fb4-b164-1a418fcf8fae\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-e42fc7a3-ba6c-4fb4-b164-1a418fcf8fae%22:%91%22text_text_color%22%93}\u00a0\u00bb]Le Cabinet de relations publiques NATIONAL est la plus importante firme\u2010conseil en relations publiques au Canada. Depuis pr\u00e8s de 50 ans, nous sommes au c\u0153ur des succ\u00e8s des industries cl\u00e9s, \u0153uvrant \u00e0 cr\u00e9er le changement pour aujourd’hui et pour demain. Ce qui nous distingue, c’est notre expertise pancanadienne et multisectorielle, qui nous permet de d\u00e9velopper des communications, op\u00e9rations et strat\u00e9gies performantes. Notre force, c’est notre \u00e9quipe. Dans ce rapport, d\u00e9couvrez comment prosp\u00e9rer dans un paysage en constante \u00e9volution. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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