{"id":2635,"date":"2025-11-22T09:32:04","date_gmt":"2025-11-22T14:32:04","guid":{"rendered":"https:\/\/national-trends-multisite.local\/report-2026\/share-it\/"},"modified":"2026-01-13T10:05:39","modified_gmt":"2026-01-13T15:05:39","slug":"partager","status":"publish","type":"page","link":"https:\/\/trends.national.ca\/report-2026\/fr\/partager\/","title":{"rendered":"Partager"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbSection – Inner Heading\u00a0\u00bb module_id=\u00a0\u00bbinner-heading\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||58px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||58px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||58px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb animation_style=\u00a0\u00bbnone\u00a0\u00bb custom_css_free_form=\u00a0\u00bbselector {|| z-index: inherit;||}\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ admin_label=\u00a0\u00bbRow – Inner Heading\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb73776f59-af04-4813-b2eb-98126abb8c94″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ admin_label=\u00a0\u00bbSection Card\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#182846″ custom_padding=\u00a0\u00bb6%|6%|6%|6%|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0%|6%|0%|6%|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0%|6%|0%|6%|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_color_all=\u00a0\u00bb#051228″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText – Section #\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb96a2b09e-154f-44d0-ba33-bcb46f27a952″ text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb0.16px\u00a0\u00bb height=\u00a0\u00bb18px\u00a0\u00bb custom_padding=\u00a0\u00bb||14px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_2_text_color%22,%22header_2_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22link_text_color%22,%22link_text_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n3.0\n

[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText – Section Blurb\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb83ceac28-ff55-4850-adc8-ab37ef2f93dc\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Partager<\/h2>\n

Les liens inspirent la confiance<\/strong><\/p>\n

La confiance se construit quand la communication est ouverte, inclusive et pertinente. Ces perspectives montrent comment les organisations tissent des liens durables en s\u2019adaptant aux r\u00e9alit\u00e9s locales, en favorisant la compr\u00e9hension mutuelle et en donnant une voix \u00e0 leurs publics.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ admin_label=\u00a0\u00bbSection Card\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbabc33635-2366-4858-94a7-c9dec9cd66dd\u00a0\u00bb custom_padding=\u00a0\u00bb6%|6%|6%|6%|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb6%|6%|6%|6%|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb6%|6%|6%|6%|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLa grande convergence : quand le marketing touche \u00e0 tout \u00a0\u00bb url=\u00a0\u00bb#-1″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

3.1<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbUn message, deux r\u00e9alit\u00e9s : instaurer la confiance au-del\u00e0 des fronti\u00e8res \u00a0\u00bb url=\u00a0\u00bb#-2″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

3.2<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbUn optimisme prudent, des gestes forts : la strat\u00e9gie des PDG pour 2026 \u00a0\u00bb url=\u00a0\u00bb#-3″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

3.3<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbAu-del\u00e0 du message : cr\u00e9er des moments inoubliables\u00a0\u00bb url=\u00a0\u00bb#-4″ admin_label=\u00a0\u00bbTable of contents item\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb7845d25a-00f2-44c4-a90e-4bc7098dadc7″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-b7eaa8dc-c374-4ebd-aefe-673ff962cb91%22:%91%22body_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22header_text_color__hover%22,%22header_text_color__hover%22%93}\u00a0\u00bb]<\/p>\n

3.4<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBody copy\u00a0\u00bb module_class=\u00a0\u00bbinner-page-body coral\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-210px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-210px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-210px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb|60px|60px|60px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|60px|0px|60px|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|25px|0px|25px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbnone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbSpacer\u00a0\u00bb module_class=\u00a0\u00bbspacer\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb80px|176px|0px|176px|false|true\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbLa grande convergence : quand le marketing touche \u00e0 tout \u00a0\u00bb module_id=\u00a0\u00bb-1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLa grande convergence : quand le marketing touche \u00e0 tout \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

3.1<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Le marketing n’est plus un simple d\u00e9partement, c’est le tissu conjonctif des organisations modernes. La nouveaut\u00e9 r\u00e9side dans l’acc\u00e9l\u00e9ration : \u00e0 mesure que l’IA, l’intelligence des donn\u00e9es et la strat\u00e9gie de marque fusionnent, le marketing devient le syst\u00e8me d’exploitation qui assure la coh\u00e9sion de l’entreprise. <\/p>\n

Deux forces sont \u00e0 l’origine de cette \u00e9volution. <\/p>\n

Tout d’abord, la disparition des cloisonnements. L’exp\u00e9rience client, l’engagement des employ\u00e9s, les affaires publiques, la conception des produits et le recrutement \u00e9taient autrefois des domaines distincts. Mais les gens ne font pas de distinction entre ces interactions, les organisations ne peuvent donc pas non plus. Les cloisonnements structurels ont toujours \u00e9t\u00e9 le probl\u00e8me fondamental, cr\u00e9ant des incitations incoh\u00e9rentes et des interpr\u00e9tations fragment\u00e9es du client. La convergence est la solution. <\/p>\n

Deuxi\u00e8mement, le mandat de l’exp\u00e9rience. Les gens se souviennent de ce que les marques leur font ressentir, pas de ce qu’elles disent. Le marketing doit d\u00e9sormais influencer l’exp\u00e9rience globale, physique, num\u00e9rique et relationnelle, car chaque instant renforce ou \u00e9rode la confiance. <\/p>\n

C’est dans l’\u00e9volution du r\u00f4le du marketing que cela prend toute son importance : il ne s’agit plus de raconter des histoires de mani\u00e8re plus bruyante, mais de mieux comprendre. La perspicacit\u00e9 devient une infrastructure. \u00c9tant \u00e9troitement li\u00e9 aux signaux culturels, comportementaux et \u00e9motionnels, le marketing est bien plac\u00e9 pour aligner les produits, les op\u00e9rations et les services autour d’une intention coh\u00e9rente. <\/p>\n

L’avantage concurrentiel viendra de la fluidit\u00e9 de la perception, c’est-\u00e0-dire de la capacit\u00e9 \u00e0 concevoir, interpr\u00e9ter et fa\u00e7onner en permanence la mani\u00e8re dont une organisation est per\u00e7ue. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbShawn Lowe\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2026\/wp-content\/uploads\/sites\/8\/2023\/12\/shawn-lowe.jpg\u00a0\u00bb alt=\u00a0\u00bbShawn Lowe\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n

Pr\u00e9sident, Time & Space <\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbTanya DiPenta\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2026\/wp-content\/uploads\/sites\/8\/2023\/12\/tanya-dipenta.jpg\u00a0\u00bb alt=\u00a0\u00bbtanya dipenta\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n

Vice-pr\u00e9sidente et chef de la client\u00e8le, NATIONAL <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbDivider\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbf950ae4e-9ccc-4465-92ab-a84879044010″ locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd0ba738b-9a0d-467e-b70a-82cf596f5218″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbUn message, deux r\u00e9alit\u00e9s : instaurer la confiance au-del\u00e0 des fronti\u00e8res \u00a0\u00bb module_id=\u00a0\u00bb-2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbUn message, deux r\u00e9alit\u00e9s : instaurer la confiance au-del\u00e0 des fronti\u00e8res \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

3.2<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Les communications transfrontali\u00e8res entre les \u00c9tats-Unis et le Canada exigent beaucoup plus de nuances qu’une simple perspective \u00ab Canada contre \u00c9tats-Unis \u00bb. De nombreuses entreprises op\u00e8rent sur les deux march\u00e9s, mais les r\u00e9cits qui r\u00e9sonnent diff\u00e8rent selon les attentes et rep\u00e8res culturels. Pour gagner en cr\u00e9dibilit\u00e9, une narration unifi\u00e9e doit s\u2019accompagner d\u2019un impact local concret au Canada. <\/p>\n

Au Canada, la confiance se construit sur le terrain. Les annonces nationales n\u2019ont d\u2019impact que si les communicateurs les ancrent dans la r\u00e9alit\u00e9, en montrant leurs effets concrets sur les personnes, les communaut\u00e9s et les industries locales. Une histoire nord-am\u00e9ricaine g\u00e9n\u00e9rique ne suffit pas; les parties prenantes canadiennes exigent pertinence, transparence et valeur tangible. <\/p>\n

C\u2019est l\u00e0 que la planification strat\u00e9gique transfrontali\u00e8re devient essentielle. Les \u00e9quipes de communication doivent anticiper comment les d\u00e9cisions prises au si\u00e8ge am\u00e9ricain seront per\u00e7ues dans les march\u00e9s provinciaux, assurer la coh\u00e9rence sans compromettre l\u2019authenticit\u00e9 locale et faire valoir les perspectives canadiennes assez t\u00f4t pour influencer les priorit\u00e9s. Les entreprises qui consid\u00e8rent le Canada non comme un prolongement des \u00c9tats-Unis, mais comme un \u00e9cosyst\u00e8me distinct, b\u00e2tissent une r\u00e9putation plus solide, assurent une ex\u00e9cution plus fluide et cultivent des relations durables de part et d\u2019autre de la fronti\u00e8re. [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbMisty Meeks\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2026\/wp-content\/uploads\/sites\/8\/2023\/12\/misty-meeks.jpg\u00a0\u00bb alt=\u00a0\u00bbMisty Meeks\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n

Vice-pr\u00e9sidente principale et leader, Strat\u00e9gie, compr\u00e9hension et num\u00e9rique <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbDivider\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbf950ae4e-9ccc-4465-92ab-a84879044010″ locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd0ba738b-9a0d-467e-b70a-82cf596f5218″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbUn optimisme prudent, des gestes forts : la strat\u00e9gie des PDG pour 2026 \u00a0\u00bb module_id=\u00a0\u00bb-3″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbUn optimisme prudent, des gestes forts : la strat\u00e9gie des PDG pour 2026 \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

3.3<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Voyant la possibilit\u00e9 d\u2019une croissance mod\u00e9r\u00e9e, les PDG abordent 2026 avec un optimisme prudent. Malgr\u00e9 un environnement politique et commercial volatil, plusieurs se concentrent maintenant sur des investissements cibl\u00e9s, capables de g\u00e9n\u00e9rer des rendements, plut\u00f4t que sur la gestion des enjeux.\u202f <\/p>\n

Trois priorit\u00e9s ressortent de nos \u00e9changes avec des dirigeants et dirigeantes. Celles-ci exigent une communication soutenue et continue aupr\u00e8s des personnes touch\u00e9es par ces d\u00e9cisions.\u202f <\/p>\n

D\u2019abord, il faut que les projets pilotes en IA se traduisent par une adoption r\u00e9elle dans le travail quotidien. Cela exige d\u2019expliquer l\u2019importance de l\u2019IA et d\u2019aider les \u00e9quipes \u00e0 d\u00e9velopper les comp\u00e9tences n\u00e9cessaires. Cette adoption repose sur la confiance et la clart\u00e9.\u202f <\/p>\n

Ensuite, la reconfiguration des cha\u00eenes d\u2019approvisionnement. L\u2019incertitude g\u00e9opolitique et tarifaire pousse les entreprises \u00e0 relocaliser leur production. Cela a un impact sur les fournisseurs, les clients, les travailleurs et les communaut\u00e9s. \u202f <\/p>\n

La troisi\u00e8me priorit\u00e9 concerne les fusions et acquisitions. Les dirigeants pr\u00e9parent des acquisitions cibl\u00e9es pour renforcer leurs comp\u00e9tences et simplifier leurs portefeuilles.\u202fCes d\u00e9marches soul\u00e8vent forc\u00e9ment des questions. Une communication efficace permet d\u2019expliquer la strat\u00e9gie, de maintenir la confiance et de prot\u00e9ger la valeur des actifs.\u202f <\/p>\n

\u00c0 l’aube de 2026, l\u2019horizon commence \u00e0 se pr\u00e9ciser. Il faut investir dans une productivit\u00e9 port\u00e9e par la technologie, b\u00e2tir des cha\u00eenes d\u2019approvisionnement capables de r\u00e9sister aux chocs, r\u00e9aliser des transactions cibl\u00e9es et, surtout, communiquer de fa\u00e7on transparente avec les employ\u00e9s, les clients, les investisseurs, les partenaires, les gouvernements et les communaut\u00e9s.\u202f\u202f [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbMartin Daraiche\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2026\/wp-content\/uploads\/sites\/8\/2023\/12\/martin-daraiche.jpg\u00a0\u00bb alt=\u00a0\u00bbMartin Daraiche\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n

pr\u00e9sident et associ\u00e9 directeur, Montr\u00e9al<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbDivider\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbf950ae4e-9ccc-4465-92ab-a84879044010″ locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd0ba738b-9a0d-467e-b70a-82cf596f5218″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbAu-del\u00e0 du message : cr\u00e9er des moments inoubliables \u00a0\u00bb module_id=\u00a0\u00bb-4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbAu-del\u00e0 du message : cr\u00e9er des moments inoubliables \u00a0\u00bb admin_label=\u00a0\u00bbArticle title\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbd9751dcc-c94a-40dc-984b-a915a45e2e43″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22body_text_color%22%93}\u00a0\u00bb custom_css_blurb_content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_blurb_content_tablet=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb custom_css_blurb_content_phone=\u00a0\u00bbmargin-bottom:0.5em;\u00a0\u00bb]<\/p>\n

3.4<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\u00c0 l’aube de 2026, une tendance ne montre aucun signe de ralentissement. Dans un monde num\u00e9rique bruyant, rempli de contenu g\u00e9n\u00e9r\u00e9 par l’IA, les consommateurs sont attir\u00e9s par les exp\u00e9riences qui cr\u00e9ent du sens, des liens et des souvenirs. <\/p>\n

Ce changement est visible dans tous les domaines culturels et commerciaux. Les \u00e9v\u00e9nements en direct, les voyages, le sport et les moments partag\u00e9s surpassent les formes traditionnelles de consommation. Pas parce qu’ils sont nouveaux, mais parce qu’ils comblent un besoin plus profond. Les gens sont attir\u00e9s par les exp\u00e9riences qui refl\u00e8tent leurs valeurs, renforcent leur identit\u00e9 et favorisent des liens authentiques. <\/p>\n

Pour les marques, cela exige une refonte strat\u00e9gique. Les exp\u00e9riences constituent d\u00e9sormais un moteur essentiel de la valeur de la marque. Les marques les plus fortes investissent dans des moments qui invitent \u00e0 la participation, suscitent des \u00e9motions et offrent aux gens une histoire qui m\u00e9rite d’\u00eatre transmise. \u00c7a signifie des \u00e9v\u00e9nements immersifs, des contenus interactifs ou des points de contact num\u00e9riques soigneusement con\u00e7us. <\/p>\n

Qu’il s’agisse de cr\u00e9er une exp\u00e9rience originale ou de participer de mani\u00e8re significative \u00e0 une exp\u00e9rience existante, en 2026 il faut concevoir un marketing qui marque les esprits. <\/p>\n

Dans un march\u00e9 satur\u00e9, l’exp\u00e9rience devient l’un des facteurs de diff\u00e9renciation les plus durables.[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbKristie Forbes\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2026\/wp-content\/uploads\/sites\/8\/2024\/12\/kristie-forbes.jpg\u00a0\u00bb alt=\u00a0\u00bbKristie Forbes\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n

vice-pr\u00e9sidente, Marketing, NATIONAL<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbJohn Wearing\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/trends.national.ca\/report-2026\/wp-content\/uploads\/sites\/8\/2026\/01\/John-Wearing.png\u00a0\u00bb alt=\u00a0\u00bbJohn Wearing\u00a0\u00bb admin_label=\u00a0\u00bbArticle author\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb78dedf04-0aa8-467b-a8fe-b4aa8d215f17″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n

vice-pr\u00e9sident, Strat\u00e9gie et service client, Time & Space<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbSpacer\u00a0\u00bb module_class=\u00a0\u00bbspacer\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bb9b4469be-b743-4fae-a5ac-364b1bd3e89f\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

3.0Partager Les liens inspirent la confiance La confiance se construit quand la communication est ouverte, inclusive et pertinente. Ces perspectives montrent comment les organisations tissent des liens durables en s\u2019adaptant aux r\u00e9alit\u00e9s locales, en favorisant la compr\u00e9hension mutuelle et en donnant une voix \u00e0 leurs publics.3.13.23.33.43.1Le marketing n’est plus un simple d\u00e9partement, c’est le tissu […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-2635","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPartager - Rapport des tendances de 2026<\/title>\n<meta name=\"description\" content=\"La confiance se construit quand la communication est ouverte, inclusive et pertinente. Ces perspectives montrent comment les organisations tissent des liens durables en s\u2019adaptant aux r\u00e9alit\u00e9s locales, en favorisant la compr\u00e9hension mutuelle et en donnant une voix \u00e0 leurs publics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trends.national.ca\/report-2026\/fr\/partager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Partager - Rapport des tendances de 2026\" \/>\n<meta property=\"og:description\" content=\"La confiance se construit quand la communication est ouverte, inclusive et pertinente. Ces perspectives montrent comment les organisations tissent des liens durables en s\u2019adaptant aux r\u00e9alit\u00e9s locales, en favorisant la compr\u00e9hension mutuelle et en donnant une voix \u00e0 leurs publics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trends.national.ca\/report-2026\/fr\/partager\/\" \/>\n<meta property=\"og:site_name\" content=\"Rapport des tendances de 2026\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T15:05:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trends.national.ca\/report-2026\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-Trends.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2026\\\/fr\\\/partager\\\/\",\"url\":\"https:\\\/\\\/trends.national.ca\\\/report-2026\\\/fr\\\/partager\\\/\",\"name\":\"Partager - Rapport des tendances de 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2026\\\/fr\\\/#website\"},\"datePublished\":\"2025-11-22T14:32:04+00:00\",\"dateModified\":\"2026-01-13T15:05:39+00:00\",\"description\":\"La confiance se construit quand la communication est ouverte, inclusive et pertinente. Ces perspectives montrent comment les organisations tissent des liens durables en s\u2019adaptant aux r\u00e9alit\u00e9s locales, en favorisant la compr\u00e9hension mutuelle et en donnant une voix \u00e0 leurs publics.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2026\\\/fr\\\/partager\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trends.national.ca\\\/report-2026\\\/fr\\\/partager\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2026\\\/fr\\\/partager\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"2025 Trends Report\",\"item\":\"https:\\\/\\\/trends.national.ca\\\/report-2026\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Partager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trends.national.ca\\\/report-2026\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/trends.national.ca\\\/report-2026\\\/fr\\\/\",\"name\":\"Rapport des tendances de 2026\",\"description\":\"Preuves \u00e0 l'appui\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trends.national.ca\\\/report-2026\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Partager - Rapport des tendances de 2026","description":"La confiance se construit quand la communication est ouverte, inclusive et pertinente. Ces perspectives montrent comment les organisations tissent des liens durables en s\u2019adaptant aux r\u00e9alit\u00e9s locales, en favorisant la compr\u00e9hension mutuelle et en donnant une voix \u00e0 leurs publics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trends.national.ca\/report-2026\/fr\/partager\/","og_locale":"fr_FR","og_type":"article","og_title":"Partager - Rapport des tendances de 2026","og_description":"La confiance se construit quand la communication est ouverte, inclusive et pertinente. Ces perspectives montrent comment les organisations tissent des liens durables en s\u2019adaptant aux r\u00e9alit\u00e9s locales, en favorisant la compr\u00e9hension mutuelle et en donnant une voix \u00e0 leurs publics.","og_url":"https:\/\/trends.national.ca\/report-2026\/fr\/partager\/","og_site_name":"Rapport des tendances de 2026","article_modified_time":"2026-01-13T15:05:39+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/trends.national.ca\/report-2026\/wp-content\/uploads\/sites\/8\/2026\/01\/2026-Trends.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trends.national.ca\/report-2026\/fr\/partager\/","url":"https:\/\/trends.national.ca\/report-2026\/fr\/partager\/","name":"Partager - Rapport des tendances de 2026","isPartOf":{"@id":"https:\/\/trends.national.ca\/report-2026\/fr\/#website"},"datePublished":"2025-11-22T14:32:04+00:00","dateModified":"2026-01-13T15:05:39+00:00","description":"La confiance se construit quand la communication est ouverte, inclusive et pertinente. Ces perspectives montrent comment les organisations tissent des liens durables en s\u2019adaptant aux r\u00e9alit\u00e9s locales, en favorisant la compr\u00e9hension mutuelle et en donnant une voix \u00e0 leurs publics.","breadcrumb":{"@id":"https:\/\/trends.national.ca\/report-2026\/fr\/partager\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trends.national.ca\/report-2026\/fr\/partager\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/trends.national.ca\/report-2026\/fr\/partager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"2025 Trends Report","item":"https:\/\/trends.national.ca\/report-2026\/fr\/"},{"@type":"ListItem","position":2,"name":"Partager"}]},{"@type":"WebSite","@id":"https:\/\/trends.national.ca\/report-2026\/fr\/#website","url":"https:\/\/trends.national.ca\/report-2026\/fr\/","name":"Rapport des tendances de 2026","description":"Preuves \u00e0 l'appui","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trends.national.ca\/report-2026\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/trends.national.ca\/report-2026\/fr\/wp-json\/wp\/v2\/pages\/2635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.national.ca\/report-2026\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trends.national.ca\/report-2026\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trends.national.ca\/report-2026\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trends.national.ca\/report-2026\/fr\/wp-json\/wp\/v2\/comments?post=2635"}],"version-history":[{"count":0,"href":"https:\/\/trends.national.ca\/report-2026\/fr\/wp-json\/wp\/v2\/pages\/2635\/revisions"}],"wp:attachment":[{"href":"https:\/\/trends.national.ca\/report-2026\/fr\/wp-json\/wp\/v2\/media?parent=2635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}